Digital Marketing Manager Job at FiberFirst in Southlake

Salary: $82,000-$95,000

FiberFirst is looking for a highly motivated Digital Marketing Manager in Southlake, TX to oversee and implement comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. In this role, you will partner with cross-functional teams, manage marketing campaigns across digital and traditional channels, and analyze performance metrics to optimize results. The ideal candidate will have strong project management skills and a proven track record executing successful marketing initiatives.

 

Location:

• Southlake, TX

Employment Classification:

• Exempt: Regular, Full-time

Supervisory Responsibilities:

• None

Duties / Responsibilities:

• Create, implement, and manage comprehensive marketing strategies aligned with the company’s objectives, incorporating digital, social, print, and local advertising to promote telecom products and services.
• Oversee digital marketing efforts, including SEO/SEM, social media, and content marketing to drive traffic and engagement, while developing customer acquisition strategies through paid and organic methods.
• Lead the management and enhancement of the company website, ensuring it is user-friendly, visually appealing, and optimized for search engines to enhance user experience and drive conversions.
• Lead marketing initiatives for new product launches to ensure successful market penetration, while managing brand positioning and messaging across all platforms to maintain a consistent, positive image.
• Promoting and executing outstanding local events to generate awareness and interest
• Develop customer retention strategies, including loyalty programs, personalized communication, and offers to reduce churn and enhance customer relationships.
• Work closely with sales, product, and engineering teams to align marketing efforts with business goals, and manage relationships with external agencies, media partners, and vendors to execute campaigns effectively.
• Manage the marketing budget, ensuring cost-effective spending and resource allocation. Analyze campaign performance and marketing metrics to optimize strategies, measure ROI, and report on KPIs.
• Support PR efforts, including media relations and partnerships with community organizations and sponsorships to increase brand visibility and engage with local communities.
• Oversee the creation and distribution of branded merchandise to promote customer loyalty and company visibility.
• Collaborate with graphic designers to ensure cohesive and visually impactful marketing materials that align with the brand strategy.

Education and / or Experience:

• Bachelor’s degree preferred; High School Diploma required.
• Minimum of 3+ years of diverse Marketing experience (Telecommunications experience is a plus)

Required Skills / Abilities:

• Graphic design experience, including Adobe Suite and Canva is a plus
• Google Ads experience highly preferred
• A willingness to be hands-on, actively engaging with the community.
• Excellent analytical skills with the ability to interpret data and generate insights.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Resilient to change and thrives in a fast-paced environment.
• Exceptional written and verbal communication skills.
• Proficient with Microsoft Office, CRM, marketing, and project management tools
• Work examples may be required as a part of the interview process.

Physical Requirements:

In a typical work day, the employee will be required to:

 

• Sit: Frequently
• Stand: Occasionally
• Walk: Occasionally
• Keyboarding: Continuously
• Fine manipulation: Frequently
• Lift: Occasionally-Will require capability to lift up to 40 pounds.
• Carry: Occasionally-Will require capability to carry up to 40 pounds.
• Travel: Very limited/no travel
• Work Environment: Office environment seated at a computer.

 

What’s in it for you:

We truly value our employees and put their well-being first! Here we provide the following:

• Medical and Dental Plan
• Vision Plan
• PTO
• 401(K) with company match
• Collegial environment of talented professionals
• Growing and well-funded company

 

About Us: FiberFirst, a leading fiber internet service provider, is driving the digital revolution with hyper-local connectivity solutions. Headquartered in Texas, it has rapidly expanded its 100% fiber optic networks to multiple states, bringing next-generation multi-gigabit internet connections. Beyond delivering unparalleled speed and reliability to homes and businesses, they are committed to actively supporting the communities they serve. FiberFirst’s locally based support teams prioritize community engagement by actively participating in local events, partnering with community organizations, and fostering meaningful relationships with residents and businesses alike.

 

FiberFirst is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. FiberFirst does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.