Digital Marketing Specialist Job at Integrated Property Management in Southlake

Integrated Real Estate Group Join our family-owned company with 20 years of expertise in property development, senior housing, multi-family projects, and construction. We prioritize quality, community, and excellence in all our endeavors. Be part of a team committed to building thriving spaces and enhancing lives. Apply now to contribute to our legacy of success and innovation. We are looking for a Digital Marketing Specialist to join our Marketing team full-time in Southlake, Texas. Digital Marketing Specialist The Digital Marketing Specialist will be responsible for developing, implementing, and optimizing our digital marketing strategies to enhance brand visibility, drive user engagement, and increase conversions across various online platforms. You will work closely with cross-functional teams to create compelling content, manage social media campaigns, and analyze performance metrics to ensure the effectiveness of our digital initiatives. Content Development: Create and curate high-quality, engaging content for websites, email drip campaigns, social media ads, and other digital platforms. Content Strategy Implementation: Collaborate with marketing teams to develop and implement effective content strategies that align with business goals and target audience needs. SEO Optimization: Optimize content for search engines by incorporating relevant keywords and adhering to SEO best practices to enhance visibility and drive organic traffic. Performance Analysis: Monitor and analyze content performance metrics to assess effectiveness and make data-driven recommendations for improvement. Content Calendar Management: Maintain a content calendar to ensure timely publishing of materials across various channels and coordinate with other departments as needed. Brand Consistency: Ensure all content is consistent with the brand voice, style guidelines, and messaging across all platforms. Social Media Engagement: Develop and manage content for social media channels to increase engagement and foster community interaction. Audience Research: Conduct audience research to identify trends, interests, and preferences that inform content creation. Collaboration: Work closely with graphic designers, web developers, and marketing teams to create cohesive and visually appealing content. Content Updates and Maintenance: Regularly review and update existing content to keep it relevant and accurate while also reflecting any changes in branding or strategies. Preferred Qualifications: Bachelor’s Degree from an accredited university preferred Experience in digital marketing or sales preferred, but not necessary to apply Efficient in Microsoft Office Strong verbal and written communication skills Proven work ethic, desire to learn, & organizational skills Knowledge of residential housing industry a plus Experience in working effectively with a team a plus Must have desire to affect broader change within the organization Benefits:   Dental Insurance Health Insurance Paid Time Off Vision Insurance Employee Rent Discount Referral Programs – employees and residents Get paid DAILY with ZayZoon ! Quick access up to 50% of your earned wages! Enjoy luxury living at your employee price! We give any full time employee a 20% discount at ANY of our multi-family apartments immediately upon hire! Cut your commute! Cut your rent! Integrated Real Estate Group is an Equal Opportunity Employer. Integrated Real Estate Group participates in e-verify for employment authorization verification.