Marketing Data Analyst Job at Delta Dental of Washington in Seattle

Do you have a passion for data investigation, dashboard creation, and quantitative research? This might be the role you're looking for! We are looking for a data-driven Marketing Data Analyst to join the Individual and Family (I&F) Marketing team. This role is responsible for using analytics tools, data platforms, and internal databases. Leading sophisticated marketing analysis and socialize key insights to ensure partners across the Marketing Department can make informed decisions about how to attract and retain members. At Delta Dental of Washington our vision is that all people can enjoy good oral and overall health, with no one left behind. We succeed because of a shared commitment to a set of values that guide everything we do - for our customers, for our communities, and for each other. We are Accountable. We lean in with Courage. We stay Curious. We are Inclusive. We act with Integrity. We offer a highly competitive medical, dental and vision plans as well offering a generous 401k match and all employees start accruing vacation and sick time from their very first day. We empower employee development through our tuition reimbursement plan, professional development plans, and employee-led communities. The pay range for this position In Western Washington varies between $71,100.00 - $99,450.00, and for Eastern Washington varies between $60,435.00 - $84,533.00. Washington Dental Service and its affiliates, including Delta Dental of Washington and Arcora Foundation intends to offer the selected candidate a base pay within this range, dependent on job-related, non-discriminatory factors such as experience. Base pay will also be adjusted based on the candidate's geographic location. Essential Responsibilities include the following: The list of responsibilities listed is not intended to be comprehensive. Washington Dental Service and its affiliates, including Delta Dental of Washington and Arcora Foundation reserve the right to change the responsibilities at any time with or without notice. Extract insights on member behavior acquired through marketing channel using analytics tools, data platforms, and internal databases. Proactively investigate root causes of aberrant data and find opportunities for optimization. Create and maintain dashboard views for the most requested marketing reports, ensuring data is clear, accessible, and valuable. Design and implement experiments vital to improve efficiency, drive growth, and lead to marketing investment decisions Identify and recommend improvements to data sources and critical metric definitions to optimizing marketing investments Partner both across organization with other BI managers, as well as with the marketing team to predict team needs (particularly with the Customer Insights team) Utilize tools such as GA4 to track media performance, ensuring accurate and timely reporting. Lead quantitative research initiatives, maintain data integrity, and manage databases to support ongoing analysis. Experience, skills, and education do you need to have to succeed in the position: The requirements listed below are representative of the knowledge, skill, and/or ability required to successfully perform the essential functions of the position. Bachelor's degree in Marketing, Data Science, Business Analytics, Statistics, or a related field; or equivalent experience. 2 years of proven experience in marketing analytics, data analysis, or a related field. Proficiency with Snowflake, analytics tools (e.g., Google Analytics GA4), and data visualization platforms (e.g., Power BI). Strong analytical skills with the ability to translate complex data into actionable insights. Familiarity with SQL and database management. Excellent communication skills and ability to work collaboratively across teams. Detail-oriented with strong problem-solving abilities. Experience in a consumer-focused industry and culture passionate about delighting customers required Washington Dental Service and its affiliates, including Delta Dental of Washington and Arcora Foundation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)