Senior Marketing Specialist Job at The Kleingers Group in West Chester

The Senior Marketing Specialist collaborates with the Director of Marketing to develop and implement marketing initiatives that support the business objectives of The Kleingers Group, including its sub-brands and branch offices. This role is key to boosting brand awareness and supporting marketing strategies across digital and traditional channels. You'll collaborate with the marketing team and internal departments to create compelling content, run campaigns, and support impactful AEC industry initiatives. We're looking for a proactive, creative go-getter who thrives in a fast-paced environment, is eager to learn, and has a strong attention to detail.

KEY RESPONSIBILITIES

1. Content Creation & Brand Management:

• Help craft eye-catching marketing materials like brochures, portfolios, and case studies.
• Produce fresh, engaging content for our website, social media, and beyond.
• Keep brand assets organized and accessible.

1. Social Media & Online Presence:

• Create and manage dynamic social media content to amplify our brand across platforms.
  • Report and optimize social media campaigns to drive engagement and expand reach.

1. Proposal Support:

• Assist in creating compelling proposals that align with our brand and standards.
  • Help finalize proposal submissions, making sure everything's polished.

1. Website & Digital Asset Management:

• Regularly review and update websites to reflect current services, projects, and brand positioning.
  • Work with web vendors to maintain an SEO-friendly, visually appealing site.

1. Photography & Event Coordination:

• Plan and coordinate photography for projects, employees, and company events.
• Edit photos and maintain high-quality visual standards for all content.

1. Digital Marketing & Campaigns:

• Creating and executing digital marketing campaigns, including paid ads and email blasts.
• Manage the creation and distribution of email campaigns and newsletters targeting existing clients and prospective leads.

QUALIFICATIONS

Education: Degree in Marketing, Communications, Graphic Design, or a related field.

Experience:

• 10+ years of marketing or communications experience. *AEC industry experience is a plus.
• Expertise in managing social media platforms, email campaigns, and digital marketing tools.
  • Proposal Management experience is a plus.

Skills:

• A pro in Adobe Creative Suite (InDesign, Photoshop, Illustrator) to create visually striking materials.
• Experienced with content management systems (e.g., WordPress) and email marketing tools (e.g., HubSpot).
• Strong writing, editing, and communication skills for proposals, social posts, and more.
• Ability to multi-task and manage multiple projects with attention to detail and accuracy.
• Familiar with social media management tools and strategies to boost engagement.
• Basic photography and image editing skills are a plus.

PERSONAL QUALITIES WE VALUE

Creative & Design-Savvy: You have a natural eye for design and can turn ideas into visually engaging materials.

Detail-Oriented: You thrive on getting the little things right and delivering high-quality work every time.

Self-Starter: You take initiative, are comfortable working independently, and enjoy a good challenge.

Collaborative: You're a team player who can work across departments and get things done together.

Problem Solver: You can think on your feet and come up with innovative solutions to marketing challenges.

Organized: You love keeping things in order and making sure the right resources are at your fingertips.

Kleingers Core Values:

• Honor Our Commitments
• Listen To Our Clients
• Deliver An Exceptional Client Experience
• Build Lasting Relationships
• Do The Right Thing

Benefits:

• Medical, Dental, Vision, HSA, FSA
• Company-paid Life, Short-Term, and Long-Term Disability Insurance
• 401(k) plus matching up to 50%
• Employee Assistance Program
• Experience-based PTO, Paid Volunteer Hours
• Wellness Program
• Employee Referral Program
• Tuition Reimbursement, Paid Professional Memberships & Licensing Fees
• Kleingers Academy and Development Training

Why Kleingers is YOUR Destination Employer:

• People-First Culture – our employees are our best asset. We walk the talk. Kleingers believes in their employees and sets them up for success.
• Community-Based Projects - make a difference by working on meaningful projects with lasting, positive impacts upon the communities where you live and work.
• Career Growth - career paths and plenty of opportunities for advancement.
• Personal Development – we offer continuous learning opportunities throughout the year. Whether it is training, development, or coaching we are committed to your growth.
• Be You! – We value equity, inclusion, and belonging. Kleingers welcomes and encourages diverse perspectives and insights.

The Kleingers Group does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.