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firstPRO, Inc

firstPRO, Inc is hiring: Digital Marketing Manager in Wilmington

firstPRO, Inc, Wilmington, DE, United States

We are seeking a skilled Search Marketing Manager to lead our SEO, PPC, and website conversion rate optimization (CRO) efforts. As part of the Digital Marketing team, this role reports directly to the Head of Digital Marketing. The ideal candidate is a strategic thinker with hands-on expertise in B2B digital marketing, driving results through a blend of organic and paid search strategies. You’ll oversee a talented team and play a key role in enhancing visibility, engagement, and conversions.


Responsibilities

  • Search Strategy: Develop and execute an integrated SEO, PPC, and CRO strategy aligned with broader business and marketing goals.
  • Team Leadership: Manage, mentor, and grow a team of search and CRO specialists, fostering a collaborative, high-performance culture.
  • SEO: Oversee technical and on-page SEO efforts, optimizing content and strategies to enhance organic visibility, including adapting to generative AI search engines.
  • Paid Search: Lead paid search initiatives, including keyword research, ad creation, bid management, and performance optimization.
  • CRO: Drive website conversion improvements by implementing and testing strategies to enhance user engagement.
  • Data Insights: Use analytics tools to measure performance, refine strategies, and share actionable insights with stakeholders.
  • AI Search Trends: Stay ahead of generative AI search developments, adapting strategies to leverage emerging opportunities.


Qualifications

  • 7+ years of search marketing experience, with a strong focus on B2B SEO and paid search; experience in finance is a plus.
  • Proven ability to manage and grow teams, with agency experience preferred.
  • Expertise in technical SEO, paid search, and CRO principles.
  • Proficiency with tools like Google Analytics, SEMrush, Brightedge, or Conductor.
  • Strong data-driven decision-making skills and a solid understanding of generative AI search trends.
  • Proximity to Wilmington, DE, with the ability to work on-site 2–3 days per week.