Media Supervisor Job at Planit in Baltimore

Job Type

Full-time

Description

SUMMARY

The Media Supervisor will be responsible for strategic planning, execution, optimization and analysis across all media channels, including digital (display, paid social, paid search, video, affiliate and shopper media) and traditional (broadcast, out of home, print, radio). This role will include leading and mentoring a team of media specialists, managing campaign performance, ensuring adherence to client objectives, and driving successful outcomes through effective media strategies.

RESPONSIBILITIES

• Manage one Media Specialist to start, with opportunity for team growth
• Evaluate client objectives to determine appropriate paid digital marketing strategy to deliver on campaign goals.
• Manage multiple client accounts, specifically B2B & lead generation related accounts
• Manage RFP process and evaluate opportunities
• Develop client-facing paid digital marketing recommendations and update internal process documents important for campaign pacing and trafficking
• Develop internal campaign planning spreadsheets
• Measure campaign KPIs through multiple platforms (including Tableau and Google Analytics) to establish cross channel analysis
• Build in-campaign and post-campaign analysis to demonstrate learnings against goals and provide relevant recommendations
• Collaborate with internal teams to move the campaign forward through creative, account and traffic departments, and facilitate holistic strategic thinking and analysis
• Create visibility for the agency through attendance of industry conferences, presentations, and representation on professional associations
• Ensure Planit's digital media efforts are best of breed through the recommendation of new technologies, ad units, and process improvements
• Communicate with clients weekly on campaign performance, strategic direction and forward thinking recommendations
• Manage and teach junior employees about new process improvements, new targeting tactics, platforms, ad units, etc.

Requirements

QUALIFICATIONS

Required

• Minimum 6 years of experience managing paid media campaigns
• Proven record of exceeding client goals, specifically lead generation clients
• Agency experience
• Bachelor's degree
• Strong experience running digital campaigns that drive brand awareness, lead generation, and eCommerce sales
• Experience and familiarity with Google Marketing Platforms (Google Ads, DV360, GA4, CM360)
• Experience and familiarity with paid social platforms (Meta, TikTok, LinkedIn, Pinterest)
• Experience with third-party reporting dashboards
• Entrepreneurial mind with the ability to multi-task and handle multiple campaigns
  at a time
• Attention to detail a must
• Ability to teach and lead junior staff
• Ability to take initiative without direction
• Strong strategic and analytical skills
• Strong written and verbal communication skills
• Strong interpersonal and presentation skills to foster client, vendor, and
  internal relationships

Desired

• Expert in DV360 or another Programmatic DSP
• eCommerce and consumer packaged goods experience also highly preferred
• Experience with affiliate marketing
• Knowledge of shopper marketing platforms, specifically Amazon (AMS, AMG)

PHYSICAL & WORK ENVIRONMENT

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.

Salary Description

$85k-$95k