Loff: Live Offline is hiring: Social Media Marketing Specialist in Austin

Company Description

Welcome to Loff, the social app that redefines how you plan events, capture memories, and connect with your favorite communities. With Loff, users can effortlessly create events, invite friends, and share spontaneous moments. Loff is where plans turn into lasting memories, and communities come to life.

Role Overview

We're looking for a driven and creative Social Media Marketing Specialist with a strong passion for growing social media apps. This full-time, paid role will be primarily remote, but we are looking for candidates based in or near Austin, TX, as occasional travel to Austin will be required. Youll be instrumental in scaling Loffs presence across digital platforms, physical events, increasing app downloads, and driving engagement. Your work will directly impact our mission to build vibrant, connected communities.

Key Responsibilities

Social Media Growth: Develop and execute social media strategies to increase brand visibility, engagement, and user acquisition across platforms like Instagram, TikTok, and Twitter.

App Store Optimization (ASO): Implement ASO strategies to optimize Loffs visibility on the App Store and Google Play, improving search rankings and driving app downloads.

Content Creation & Management: Craft compelling posts, visuals, stories, and reels that align with Loffs brand voice and attract our target audience.

Digital Marketing Campaigns: Support the planning and execution of paid advertising, email marketing, and SEO initiatives to drive user growth.

Market Research & Competitor Analysis: Stay ahead of industry trends, conduct market research, and analyze competitors to identify new growth opportunities.

Creative Ideation: Collaborate with the marketing team to brainstorm fresh, innovative campaigns that resonate with Gen Z and enhance user engagement.

Analytics & Performance Tracking: Use analytics tools to monitor the success of campaigns, optimize strategies based on insights, and report on key performance metrics.

About You

Proven Experience in Social Media & App Growth: Demonstrated experience in scaling social media presence and driving engagement, especially for mobile apps.

ASO Expertise: Strong understanding of App Store and Google Play optimization to enhance app discoverability and conversion rates.

Creative & Strategic: You have a flair for content creation and storytelling, with an eye for what captures attention and drives engagement.

Excellent Communication Skills: Exceptional written and verbal communication skills to craft compelling marketing messages and collaborate with the team.

Self-Motivated & Proactive: Able to manage multiple projects independently, thrive in a fast-paced startup environment, and adapt to changing priorities.

Passionate About Social Media & Community Building: A genuine interest in social apps, digital communities, and engaging with Gen Z users.

What We Offer

Career Growth: Be a part of an exciting startup with significant opportunities for personal and professional development.

Creative Autonomy: Make a real impact on Loffs growth with the flexibility to bring your innovative ideas to life.

Inclusive Culture: Join a diverse team that values your ideas and fosters an environment of creativity and collaboration.

Deadline: Applications are reviewed on a rolling basis, so apply early!

Loff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.