Brand and Social Media Manager Job at Phoenix Senior Living in Roswell

Job Type

Full-time

Description

Phoenix Senior Living is seeking a Brand and Social Media Manager to join their team!

Position Summary:

The Brand & Social Media Manager will be responsible for creating and executing a strategic plan to enhance the company's brand visibility and manage our social media presence. This role will oversee the development of engaging content, monitor trends in the senior housing industry, and ensure the brand's voice is consistent across all digital platforms. The successful candidate will be a strong communicator, highly organized, and passionate about creating meaningful connections with both current and prospective residents, their families, and industry stakeholders:

• Brand Management
• Social Media Strategy & Management
• Content Creation and Campaign Management
• Community & Public Relations
• Monitoring Trends & Reporting

• Brand Management:
• Develop and maintain a consistent brand voice, ensuring alignment with company values and goals.
• Manage the creation of marketing materials, including brochures, digital assets, and signage, ensuring brand consistency across all platforms.
• Collaborate with internal teams (sales, operations, leadership) to ensure brand messaging is aligned across all touchpoints.
• Oversee brand guidelines and ensure their implementation across various marketing initiatives.
• Social Media Strategy & Management:
• Develop and execute a comprehensive social media strategy to promote the company's senior housing properties and services.
• Manage day-to-day content creation and posting across all platforms, including Facebook, Instagram, LinkedIn, and other relevant social channels.
• Monitor and engage with followers, responding to inquiries and comments to maintain a positive brand presence.
• Analyze social media performance metrics and adjust strategies to maximize engagement and reach.
• Content Creation & Campaign & Community Management:
• Create engaging, informative, and visually appealing content that speaks to both current and prospective residents, families, and other target audiences.
• Plan and execute targeted marketing campaigns to promote services, events, and key messages related to the company and its properties.
• Work closely with the marketing team to develop creative assets for digital advertising, email marketing, and other online platforms.
• Tracking all Social Media Channels, responding to posts and comments, flagging issues in real time.
• Community & Public Relations:
• Build and maintain relationships with local communities, industry influencers, and partners.
• Represent the brand at local events, fairs, and other outreach opportunities as needed.
• Monitoring Trends & Reporting:
• Stay up-to-date on industry trends, competitor activity, and social media developments to ensure the company is a leader in its digital space.
• Provide regular reports on social media performance, brand awareness, and other key metrics, offering insights and recommendations for improvement.

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in brand management and/or social media marketing, preferably in real estate, senior housing, healthcare, or a related industry.
• Proven track record of successful social media strategy development and content management.
• Strong writing, editing, and communication skills, with a keen eye for detail.
• Proficiency in social media platforms (Facebook, Instagram, LinkedIn, etc.) and social media management tools.
• Experience in content creation tools like Canva, Adobe Creative Suite, or similar.
• Strong project management skills and the ability to handle multiple initiatives simultaneously.
• A passion for creating meaningful content that resonates with diverse audiences.
• Knowledge of the senior housing industry is a plus, but not required