SEM Specialist Job at SITA Switzerland Sarl in Barnegat

Overview:

Once in a lifetime, you could find yourself at the heart of a unique corporate transformation, where your personal contribution will directly influence the future of an iconic brand. We are seeking a highly motivated SEM Specialist to join our team. You will play a pivotal role in supporting the business in successfully implementing our new brand and driving business growth.

It is an unmissable opportunity to join SITAs marketing team, a high-performing and dynamic team that provides integrated brand communication and digital marketing services to the global business. You will work closely with a cross-functional team of designers, specialists, global marketing colleagues, and stakeholders to ensure that all projects are delivered on time, within budget, and to the highest quality standards, aligning with our strategic goal of being an innovative travel and transport partner.

At SITA, we are meeting the new needs of travel, are you ready to join us?

Position Overview

We are seeking an experienced, hands-on SEM Specialist to assist in developing and executing a SEM and SEO strategy, as well as supporting strategy and execution for other paid channels, that will directly impact the growth of our business. As an SEM Specialist, you will report to the Head of Marketing and work collaboratively with the marketing team to establish a foundation that will enable us to achieve our growth objectives. The ideal candidate will have a proven track record of scaling not only search engine marketing, as well as working with paid acquisition operations within a high-growth tech environment. A big plus if you have developed and managed paid campaigns across all digital channels to drive strong return on investment.

What You Will Do

• Plan, develop, and implement SEM and SEO strategy.
• Work towards optimization and ROI maximization.
• Regularly perform thorough keywords research.
• Identify key SEM KPIs.
• Setting up and managing digital marketing campaigns.
• Setting up and managing a trading desk solution.
• Prepare and present reports regularly.
• Pinpoint deficiencies and implement solutions in a timely manner.
• Build, manage, optimize campaigns across all paid channels
• Suggest improvements for process and productivity optimization.
• Keep abreast of the latest digital marketing trends and best practices.

Qualifications:

What You Will Do

• Experience as a SEM and or SEO Specialist, as well as handling other paid channels. Plus if experienced in handling and setting up an external trading desk.
• Hands-on experience with planning and implementing a successful SEM and SEO strategy.
• Experience in web analytics. Experience in Matomo is a plus.
• Experience with A/B testing and other testing metrics.
• Knowledge of HTML, CSS, JavaScript.
• Ability to analyze data and provide evidence-based recommendations.
• Critical thinker and problem-solving skills.
• Good time-management skills.
• Great interpersonal and communication skills.

What We Offer

We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.

???? Flex Week: Work from home up to 2 days/week (depending on your team's needs)

? Flex Day: Make your workday suit your life and plans.

???? Flex-Location: Take up to 30 days a year to work from any location in the world.

???? Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.

???? Professional Development: Level up your skills with our training platforms, including LinkedIn Learning!

???? Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.

SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.