Wayfair
SEO Analyst Job at Wayfair in Boston
Wayfair, Boston, MA, United States
Who Are We:
Wayfair is a dynamic, cutting-edge technology company operating in the ecommerce space. We're committed to providing our customers with a best-in-class experience for all things home. For this newly created role, we are looking for an experienced SEO Analyst to help shape and drive our organic growth strategy. In this role, you'll leverage technical SEO expertise and data driven analysis to identify performance drivers and use these insights to drive a strong experimentation agenda. You'll also work closely with a dedicated SEO engineering team and have the opportunity to influence that team's roadmap. For a strong motivated individual, there is an opportunity to make a meaningful impact to a critical growth lever for the company from day one.
This position is a hybrid in-office role that works out of our Boston Head office. Tuesday-Thursday will be working in office.
What You'll Do
Massachusetts Applicants: I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
About Wayfair Inc.
Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
Wayfair is a dynamic, cutting-edge technology company operating in the ecommerce space. We're committed to providing our customers with a best-in-class experience for all things home. For this newly created role, we are looking for an experienced SEO Analyst to help shape and drive our organic growth strategy. In this role, you'll leverage technical SEO expertise and data driven analysis to identify performance drivers and use these insights to drive a strong experimentation agenda. You'll also work closely with a dedicated SEO engineering team and have the opportunity to influence that team's roadmap. For a strong motivated individual, there is an opportunity to make a meaningful impact to a critical growth lever for the company from day one.
This position is a hybrid in-office role that works out of our Boston Head office. Tuesday-Thursday will be working in office.
What You'll Do
- Monitor, understand and optimize key SEO metrics via continuous experimentation.
- Perform regular competitor analysis including gap analysis, SERP ownership, and feature comparison to identify opportunities and threats.
- Conduct keyword research and mapping for product categories, identifying opportunities based on volume, competition, and intent.
- Partner closely with the engineering team to build automated engineering solutions that drive efficiency and scale
- Monitor and analyze core algorithm updates, conducting impact assessments and developing action plans to maintain or improve rankings.
- Analyze crawl data and log files to identify indexation issues, optimize crawl budget, and improve site architecture.
- Collaborate with content teams to develop and optimize product descriptions, buying guides, and SEO-driven content that matches user search intent.
- Develop strategies for seasonal peaks and promotional periods to maximize organic visibility.
- 3+ years of SEO experience, with at least 2 years focused on eCommerce or large-scale websites.
- Strong analytical skills with experience using tools like Google Analytics, Search Console, Screaming Frog, Semrush, Ahrefs, Nozzle etc..
- Proficiency in analyzing and interpreting large datasets using Excel, SQL, and/or Python to draw actionable insights.
- Experience optimizing crawl budget and URL parameter handling for large eCommerce sites.
- Deep foundation of leveraging core SEO concepts (keyword research, user intent, crawlability, mobile-friendly, page speed, etc.)
- Strong technical SEO skills including: content optimization, XML Sitemaps, structured data,robots, website rendering etc.
- Willingness to introduce and advocate for new ideas/approaches
- Ability to follow through and thrive in a fast-paced, hands-on environment
- Bachelor's degree in Marketing, Business, Computer Science, or related field.
Massachusetts Applicants: I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
About Wayfair Inc.
Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.