UX Analyst- Hybrid-Journeys Job at Genesco in Nashville

Job Summary:

As a UX Analyst, you will play a crucial role in understanding our customers' needs and behaviors to improve the overall user experience on our ecommerce sites. You will work closely with cross-functional teams, including designers, developers, and marketers, to ensure our websites are user-friendly, intuitive, and engaging.

Role and Responsibilities:

• User Research: Conduct qualitative and quantitative research to understand user behaviors, needs, and motivations through methods such as user interviews, surveys, and usability testing.
• Data Analysis: Analyze user data and metrics to identify trends, patterns, and areas for improvement. Use tools like Google Analytics, Quantum Metric, and others to gather insights.
• Usability Testing: Plan, conduct, and analyze usability tests to gather feedback and iterate on designs.
• Reporting: Create detailed reports and presentations to communicate findings and recommendations to stakeholders.
• Competitive Analysis: Perform competitive analysis to benchmark our ecommerce experiences against industry standards and identify opportunities for improvement.
• Wireframing & Prototyping: Collaborate with designers and stakeholders to help create wireframes, prototypes, and user flows that effectively communicate design ideas and solutions.
• Collaboration: Work closely with product managers, developers, and other stakeholders to ensure user experience considerations and findings are integrated into the product development process.

Education & Experience:

• Bachelor's degree or equivalent experience

• 2+ years of experience in UX research and analysis, preferably in an ecommerce environment.

Skills:

• Proficiency in UX research methodologies and tools.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Experience with wireframing and prototyping tools such as Figma or Adobe XD.
• Excellent communication and presentation skills.
• Familiarity with HTML, CSS, Javascript
• Understanding of ecommerce best practices and trends.
• Ability to work collaboratively in a fast-paced environment.

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