Hopn2abwa is hiring: Assistant Director - Marketing, Sales & Fan Experience

About UMass Amherst UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region. Job Summary Assist the Assistant Athletics Director – Marketing, Sales and Fan Experience to oversee all aspects of the athletic sales, marketing, and promotions unit including ensuring the maintenance and adherence to the philosophies and regulations of the Conference, NCAA, and University; compliance with all federal, state, university laws. Create and implement all aspects of the sales, marketing, and promotions plan for the Athletic Department. Enhance and direct game presentations at all athletic events. Responsible for ensuring that all sales initiatives maintain and adhere to the philosophies and regulations of the Conference, NCAA, University, State, and federal entities. Essential Functions Work with the Assistant Athletics Director – Marketing, Sales, and Fan Experience to execute all aspects of the Department sales plan with an emphasis on increasing attendance and generating ticket revenue. Assist in creation and execution of comprehensive marketing strategies for the Athletic Department that focuses on increasing attendance at all UMass athletic contests. Assist in creation and implementation of the overall advertising plan designed to increase individual ticket sales and attendance at all athletic events. Assist in crafting campus messaging campaigns aimed at increasing student attendance. Assist in development of creative aspects of the advertising campaign which includes working with outside sources. Assist in development of distribution plan for all collateral material to create exposure as well as increase attendance and revenue for all athletic teams. Work with Communications and Creative Services in regards to creation of website and social media elements aimed at promoting individual ticket sales. Direct and manage many aspects of game operations and entertainment at assigned UMass Athletic events. Create scripts that coordinate all in-game activities for assigned athletic events. Serve as Game Director to ensure coordination of cheerleaders, pep band and all other elements of the game day experience. Assist on the hiring, supervising, and direction of all game day video board staff. Coordinate and facilitate game day logistics including hiring, training, supervising, and scheduling all game day staff. Coordinate game day events and activities including pre-game and halftime including supervision and oversight of game day/office student interns. Coordinate mascot program which includes hiring, training, supervising, and scheduling of mascot student performers. Act as a liaison with Marching Band and Cheerleader supervisors ensuring that these groups effectively and positively support game day promotional activities. Participate in the creation, implementation and fulfillment of all aspects of the group sales plans. Coordinate activities for distribution of all materials to ticket sale prospects and community outreach initiatives. Responsible for ensuring the maintenance and adherence to the philosophies and regulations of the Conference, NCAA, and University; compliance with all federal, state, university laws including PCI compliance, cash handling policies, and FERPA. Other Functions Perform other duties as assigned. Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure) Bachelor’s degree in sports management, athletic administration, business administration, marketing or related field. Minimum two years' relevant experience. Familiarity with word processing and spreadsheets. Strong interpersonal, communication, and organizational skills. Ability to establish and maintain effective working relations with various constituencies. Ability to work effectively with diverse user groups. Ability to work a varied schedule including nights and weekends. Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure) Division I intercollegiate marketing or sales with a professional sport organization. Knowledge of NCAA rules and regulations. Physical Demands/Working Conditions Typical office environment activity. Work Schedule Monday - Friday, 8:30 AM - 5:00 PM but hours may vary based on demands of the position. Evenings and weekends may be required depending on the demands of the position. Salary Information Level 26 Special Instructions to Applicants Along with the application, please submit a resume. References will be checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references. https://careers.umass.edu/amherst/en-us/job/525634/assistant-director-marketing-sales-fan-experience UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. #J-18808-Ljbffr