Wagner Group
Retail Media Coordinator- Marketing
Wagner Group, Minneapolis, Minnesota, United States, 55447
YOUR BENEFITS
Our benefit package includes: Starting at 4 weeks PTO per year 401(k) and a company match Profit Sharing Medical Dental Life Disability 6 Weeks Parental Leave Long term care insurance Tuition reimbursement Reports to:
Consumer Marketing Manager
Compensation Range : $54,000-70,000 annually
Position Objective:
This person will be responsible for driving performance, reporting, optimizing, and testing across multiple ad platforms to include Amazon, Orange Apron Media (The Home Depot), Roundel Media (Target), Walmart, Lowe's, and others. Position requires passion, curiosity, and analytical mindset for Amazon Ads, Retail Media, and Ecommerce marketing.
Responsibilities:
Retail Media Ad Management - 75%
Execute and optimize Amazon Ads campaigns and other Retail Media Ad Platforms (Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Video) to drive sales and maximize profit. Create and deliver detailed performance reports, to effectively communicate results and insights. Analyze performance data and collaborate with Consumer Marketing Manager to make data-driven decisions. Execute keywords, bids, and budgets to optimize for performance. Collaborate with cross-functional teams to align marketing efforts with broader digital strategies during internal team meetings. Research and analyze our business, competitors, and target audiences in order to recommend channel, budget, and targeting strategies Effectively execute campaigns through available ad tech tools to drive efficiency Collaboration with Sales Manager in order to support sales Ecommerce marketing - 10%
Look at keyword trends Update product details pages with SEO tactics A/B testing with product detail pages Email Marketing - 10%
Create, design, and deploy emails based on approved strategy. Grow, maintain and segment CRM database utilizing Hubspot. Track, report and A/B test to optimized for performance and database health. Create and manage email calendar Other Marketing - 5%
Assist with other projects as requested Keep up to date with relevant marketing tactics and tools Support evolving e-commerce strategy Other duties as assigned. Relationship to Others:
Works closely with Marketing, sales, product support and product teams. Also, has frequent contact with outside vendors and customers.
Dimensions of Position
Independently analyses and reports out performance, identifies trends, executes campaigns and optimizes media buys.
Qualifications
Education and Experience
Bachelor's Degree in Business, marketing communications related field is preferred or an equivalent combination of education, training, and experience as determined by the hiring manager and Human Resources. Preferred pay per click marketing management experience with Amazon and/or other Retail Media Marketplaces, marketing experience, email and data analysis skills a plus.
Knowledge, Skills, and Abilities
Good organization, problem-solving, and communication skills Working knowledge of Microsoft based software: word, excel, PowerPoint Working knowledge of Hubspot and/or Stackline a plus Ability to analyze data and turn into actionable insights Excellent verbal, written and interpersonal communication skills High attention to details along with flexibility, proactive approach Project management and ability to work on multiple things at the same time. Good critical thinking skills to use logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Must be able to work independently Live our Values of: Open, Cooperative, Accountable, Progressive, and Customer Centric.
Working Conditions
Work is performed in a standard or home office environment which requires occasionally lifting articles such as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. A job in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and phone usage. This position is hybrid, averaging 2 days per week in the office.
Wagner is dedicated to the ongoing journey of equity, diversity and inclusion. We're proud to be an equal opportunity employer, and committed to building a workplace where everyone feels welcome, valued, and empowered to be themselves. We don't discriminate based on race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability, veteran status, or any other characteristic protected by law. We encourage you to be your authentic self and share your unique perspectives. If you require any accommodation throughout the hiring process, please let us know how we can assist you.
Our benefit package includes: Starting at 4 weeks PTO per year 401(k) and a company match Profit Sharing Medical Dental Life Disability 6 Weeks Parental Leave Long term care insurance Tuition reimbursement Reports to:
Consumer Marketing Manager
Compensation Range : $54,000-70,000 annually
Position Objective:
This person will be responsible for driving performance, reporting, optimizing, and testing across multiple ad platforms to include Amazon, Orange Apron Media (The Home Depot), Roundel Media (Target), Walmart, Lowe's, and others. Position requires passion, curiosity, and analytical mindset for Amazon Ads, Retail Media, and Ecommerce marketing.
Responsibilities:
Retail Media Ad Management - 75%
Execute and optimize Amazon Ads campaigns and other Retail Media Ad Platforms (Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Video) to drive sales and maximize profit. Create and deliver detailed performance reports, to effectively communicate results and insights. Analyze performance data and collaborate with Consumer Marketing Manager to make data-driven decisions. Execute keywords, bids, and budgets to optimize for performance. Collaborate with cross-functional teams to align marketing efforts with broader digital strategies during internal team meetings. Research and analyze our business, competitors, and target audiences in order to recommend channel, budget, and targeting strategies Effectively execute campaigns through available ad tech tools to drive efficiency Collaboration with Sales Manager in order to support sales Ecommerce marketing - 10%
Look at keyword trends Update product details pages with SEO tactics A/B testing with product detail pages Email Marketing - 10%
Create, design, and deploy emails based on approved strategy. Grow, maintain and segment CRM database utilizing Hubspot. Track, report and A/B test to optimized for performance and database health. Create and manage email calendar Other Marketing - 5%
Assist with other projects as requested Keep up to date with relevant marketing tactics and tools Support evolving e-commerce strategy Other duties as assigned. Relationship to Others:
Works closely with Marketing, sales, product support and product teams. Also, has frequent contact with outside vendors and customers.
Dimensions of Position
Independently analyses and reports out performance, identifies trends, executes campaigns and optimizes media buys.
Qualifications
Education and Experience
Bachelor's Degree in Business, marketing communications related field is preferred or an equivalent combination of education, training, and experience as determined by the hiring manager and Human Resources. Preferred pay per click marketing management experience with Amazon and/or other Retail Media Marketplaces, marketing experience, email and data analysis skills a plus.
Knowledge, Skills, and Abilities
Good organization, problem-solving, and communication skills Working knowledge of Microsoft based software: word, excel, PowerPoint Working knowledge of Hubspot and/or Stackline a plus Ability to analyze data and turn into actionable insights Excellent verbal, written and interpersonal communication skills High attention to details along with flexibility, proactive approach Project management and ability to work on multiple things at the same time. Good critical thinking skills to use logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Must be able to work independently Live our Values of: Open, Cooperative, Accountable, Progressive, and Customer Centric.
Working Conditions
Work is performed in a standard or home office environment which requires occasionally lifting articles such as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. A job in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and phone usage. This position is hybrid, averaging 2 days per week in the office.
Wagner is dedicated to the ongoing journey of equity, diversity and inclusion. We're proud to be an equal opportunity employer, and committed to building a workplace where everyone feels welcome, valued, and empowered to be themselves. We don't discriminate based on race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability, veteran status, or any other characteristic protected by law. We encourage you to be your authentic self and share your unique perspectives. If you require any accommodation throughout the hiring process, please let us know how we can assist you.