Institute For Humane Studies
Digital Marketing Manager (Remote)
Institute For Humane Studies, Arlington, Virginia, United States, 22201
EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
Disclaimer: Applicants must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Remote positions at the Institute for Humane Studies (IHS) require quarterly in-person meetings at our office location in Arlington, VA. IHS employees are required to visit the office for a minimum of two weeks per year.
Digital Marketing Manager
Job Summary:
The
Digital Marketing Manager
will advance the Institute's online presence and brand strategy. This position is responsible for developing and implementing digital campaigns that drive brand awareness, engagement, and conversions. Reporting to the Senior Director of Communications, the Manager collaborates with various teams to ensure cohesive messaging across channels and contributes significantly to optimizing our digital strategy. This role requires a dynamic leader with a strong understanding of digital marketing trends and the ability to leverage insights to enhance performance and engagement.
Supervisory Responsibilities:
None. Duties/Responsibilities:
Create and implement comprehensive digital marketing strategies that align with business goals and target audience behavior with a strong focus on social media. Plan, execute, and optimize multi-channel digital marketing campaigns (PPC, SEO, email marketing, social media, content marketing, etc.) to drive traffic, engagement, and conversions. Collaborate with the communications, development, and programs teams to develop engaging, relevant, and high-converting content for TheIHS.org, social media, and other platforms to ensure cohesive messaging and campaign integration. Oversee SEO efforts, including keyword research, on-page optimization, and link-building strategies. Manage paid search campaigns and monitor their effectiveness. Manage front-end website edits and optimizations for TheIHS.org Manage the IHS Google Grant to maximize spend, brand awareness, and conversions. Design and execute social media strategies across platforms, including Facebook, Twitter, LinkedIn, Instagram, and more, to increase engagement and grow followers. Monitor, analyze, and report on digital marketing performance using tools like SuperMetrics, Google Analytics, Google Ads, and social media insights. Provide actionable recommendations for improvement. Implement A/B testing, user experience improvements, and optimization strategies to enhance website performance and increase lead generation. Keep up with industry trends, best practices, and emerging technologies to continuously innovate and improve the digital marketing efforts. Required Skills/Qualifications:
4+ years in a communications or marketing role with proven expertise as a Digital Marketing Manager or similar role.
Nonprofit or educational sectors highly preferred.
Bachelor's degree in marketing, business, or a related field preferred. Advanced knowledge of SEO, SEM, PPC, social media advertising, email marketing, and other digital marketing channels.
Experience with marketing tools and software, including Google Analytics 4, Google Ads, Meta Ads Manager, and SproutSocial. Experience with A/B testing, and website optimization tools (e.g., HotJar) preferred.
Familiarity with WordPress, HTML, and CSS is preferred. Certifications in Google Analytics 4 and Google Ads preferred. Strong analytical skills with the ability to interpret data, optimize campaigns, and make data-driven decisions. Solid understanding of web metrics, digital analytics, and conversion optimization. Experience with CRM/marketing automation tools like Salesforce and Pardot is preferred. Excellent communication and project management skills, with the ability to work both independently and collaboratively in a fast-paced environment. Interest in developing leadership skills, with potential to step into a management role.
Proven experience leading and managing teams a plus.
Knowledge of and appreciation for the classical liberal tradition. To apply, qualified candidates must submit the following materials (through additional documents):
Resume Cover letter detailing:
Your interest in this position. A compelling case about why the IHS mission resonates with you.
Salary: Up to $75,000, commensurate with experience.
The Institute for Humane Studies (IHS) is a think network advancing the principles and practices of freedom in the academy, public policy, and civil society.
Founded in 1961, IHS believes that the liberal tradition has yielded unprecedented freedom and human flourishing. And in this moment, when the forces of illiberalism on both the left and right are gaining ground at an alarming pace, our vision is to spark a new spirit of liberal freedom.
Our Work
Cultivating a pool of intellectual talent for partners in policy, civil society, philanthropy, and the academy through $1.5 million in fellowship and career development programs. Catalyzing scholarship and academic networks to strengthen the fields of foundational and applied research that matter most to a free society. Equipping freedom-focused research centers, think tanks, foundations, and civil society organizations with the research and experts they need to maximize their impact in policy and in communities across the country. IHS Benefits:
We have a flexible, professional, open office environment that encourages innovation and entrepreneurship and provides substantial opportunity for professional growth. Salary is competitive and will be commensurate with experience. IHS provides exceptional benefits to all employees, including health and dental insurance coverage (which includes paying 100% of the health and dental insurance premium for individuals), health savings accounts, long-term disability and life insurance, a 403(b) retirement savings program, a parking permit and 12 free tuition credit hours annually at George Mason University.
Other details
Pay Type Salary
Apply Now
Disclaimer: Applicants must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Remote positions at the Institute for Humane Studies (IHS) require quarterly in-person meetings at our office location in Arlington, VA. IHS employees are required to visit the office for a minimum of two weeks per year.
Digital Marketing Manager
Job Summary:
The
Digital Marketing Manager
will advance the Institute's online presence and brand strategy. This position is responsible for developing and implementing digital campaigns that drive brand awareness, engagement, and conversions. Reporting to the Senior Director of Communications, the Manager collaborates with various teams to ensure cohesive messaging across channels and contributes significantly to optimizing our digital strategy. This role requires a dynamic leader with a strong understanding of digital marketing trends and the ability to leverage insights to enhance performance and engagement.
Supervisory Responsibilities:
None. Duties/Responsibilities:
Create and implement comprehensive digital marketing strategies that align with business goals and target audience behavior with a strong focus on social media. Plan, execute, and optimize multi-channel digital marketing campaigns (PPC, SEO, email marketing, social media, content marketing, etc.) to drive traffic, engagement, and conversions. Collaborate with the communications, development, and programs teams to develop engaging, relevant, and high-converting content for TheIHS.org, social media, and other platforms to ensure cohesive messaging and campaign integration. Oversee SEO efforts, including keyword research, on-page optimization, and link-building strategies. Manage paid search campaigns and monitor their effectiveness. Manage front-end website edits and optimizations for TheIHS.org Manage the IHS Google Grant to maximize spend, brand awareness, and conversions. Design and execute social media strategies across platforms, including Facebook, Twitter, LinkedIn, Instagram, and more, to increase engagement and grow followers. Monitor, analyze, and report on digital marketing performance using tools like SuperMetrics, Google Analytics, Google Ads, and social media insights. Provide actionable recommendations for improvement. Implement A/B testing, user experience improvements, and optimization strategies to enhance website performance and increase lead generation. Keep up with industry trends, best practices, and emerging technologies to continuously innovate and improve the digital marketing efforts. Required Skills/Qualifications:
4+ years in a communications or marketing role with proven expertise as a Digital Marketing Manager or similar role.
Nonprofit or educational sectors highly preferred.
Bachelor's degree in marketing, business, or a related field preferred. Advanced knowledge of SEO, SEM, PPC, social media advertising, email marketing, and other digital marketing channels.
Experience with marketing tools and software, including Google Analytics 4, Google Ads, Meta Ads Manager, and SproutSocial. Experience with A/B testing, and website optimization tools (e.g., HotJar) preferred.
Familiarity with WordPress, HTML, and CSS is preferred. Certifications in Google Analytics 4 and Google Ads preferred. Strong analytical skills with the ability to interpret data, optimize campaigns, and make data-driven decisions. Solid understanding of web metrics, digital analytics, and conversion optimization. Experience with CRM/marketing automation tools like Salesforce and Pardot is preferred. Excellent communication and project management skills, with the ability to work both independently and collaboratively in a fast-paced environment. Interest in developing leadership skills, with potential to step into a management role.
Proven experience leading and managing teams a plus.
Knowledge of and appreciation for the classical liberal tradition. To apply, qualified candidates must submit the following materials (through additional documents):
Resume Cover letter detailing:
Your interest in this position. A compelling case about why the IHS mission resonates with you.
Salary: Up to $75,000, commensurate with experience.
The Institute for Humane Studies (IHS) is a think network advancing the principles and practices of freedom in the academy, public policy, and civil society.
Founded in 1961, IHS believes that the liberal tradition has yielded unprecedented freedom and human flourishing. And in this moment, when the forces of illiberalism on both the left and right are gaining ground at an alarming pace, our vision is to spark a new spirit of liberal freedom.
Our Work
Cultivating a pool of intellectual talent for partners in policy, civil society, philanthropy, and the academy through $1.5 million in fellowship and career development programs. Catalyzing scholarship and academic networks to strengthen the fields of foundational and applied research that matter most to a free society. Equipping freedom-focused research centers, think tanks, foundations, and civil society organizations with the research and experts they need to maximize their impact in policy and in communities across the country. IHS Benefits:
We have a flexible, professional, open office environment that encourages innovation and entrepreneurship and provides substantial opportunity for professional growth. Salary is competitive and will be commensurate with experience. IHS provides exceptional benefits to all employees, including health and dental insurance coverage (which includes paying 100% of the health and dental insurance premium for individuals), health savings accounts, long-term disability and life insurance, a 403(b) retirement savings program, a parking permit and 12 free tuition credit hours annually at George Mason University.
Other details
Pay Type Salary
Apply Now