TeleTracking Technologies, Inc. is hiring: Product Marketing Manager in Pittsbur

Product Marketing Manager

Job Summary:

The Product Marketing Manager (PMM) is responsible for planning and executing marketing programs that help the organization achieve its market objectives. In this role, you will lead outbound strategic product marketing activities for a part of TeleTracking’s portfolio of solutions, including go-to-market plans, market segmentation, brand positioning and activation planning to drive demand.

The PMM is responsible for developing the positioning and messaging for our products and maintaining an in-depth understanding of the industry, market trends, competitive activity and competitive product/service offerings.

Strategic thinking, strong writing & verbal skills, attention to detail, along with the ability to grasp and translate technical capabilities into benefits are crucial in this role.

25% travel capabilities are necessary for this position.

Primary Responsibilities & Duties

• Customer retention -- Create compelling marketing content for integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) to educate and excite existing customers on the features and benefits of our services & solutions.
• Sales enablement – communicate value propositions to the commercial team, ensure that products are launched and marketed effectively to appropriate target clients via the appropriate channels and that commercial teams have the appropriate training and support. Develop tools that support the selling process, including marketing assets like presentations, literature, interactive content and video.
• Strategic marketing - develop and execute marketing programs and product messaging; deliver go-to market plans for new products and releases that include value definition, market segmentation, brand positioning, pricing strategy and activation planning, and manage the cross-functional activation of these plans.
• Marketing analytics – serve as the department expert on marketing analytics, segmentation, and SalesForce integration.
• Market intelligence – be the expert on our buyers, how they buy and their buying criteria; as well as on our competition and how to effectively compete, by consistently articulating both our core competencies and points of differentiation.
• Demand generation – collaborate with marketing communications to develop the strategy and lead marketing programs that drive demand for our products.
• Product ownership- represent product line as a subject matter expert in client presentations, partnership meetings, trade shows and other events.

Qualifications and Skills

• Thorough knowledge of marketing best practices including experience with CRM & inbound marketing programs.
• Ability to align product strategies with corporate initiatives.
• Ability to plan and implement complex objectives/plans.
• Working knowledge of communications tactics.
• Excellent oral and written communication skills and strong interpersonal skills.
• Strong presentation experience.

Work-Related Experience

• 5+ years’ strategic product marketing experience.
• Product marketing, product management, marketing communications experience.
• Experience with CRM and inbound marketing programs.
• Prior healthcare experience.
• Strong domain knowledge in marketing software or marketing to health systems and acute care hospitals.

Education and Certifications:

• Bachelor’s degree in Business, Marketing, or a related field. (Required)
• Master’s degree in Business, Marketing, or a related field. (Preferred)

Who we are…
For over 30 years, TeleTracking has been operating with a simple mission, to ensure that no one waits for the care they need. Our state-of-the-art technology, combined with actionable best practices and a strong advisory services team, means that we provide the critical operational components required to build a responsive, resilient healthcare system. One of those key components is the centralization of hospital operations…the ability to see in real-time everything from the number of available beds to receive and treat patients to the number of pieces of available medical equipment. TeleTracking values people with an entrepreneurial spirit, creativity and building strong relationships with our employees. We believe that diversity, equity, and inclusion in our workforce keeps us competitive and provides opportunities for everyone.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation(s) may be made to enable qualified individuals with disabilities to perform the essential functions. The term "qualified individual with a disability" means an individual with a disability who, with or without reasonable accommodation, can perform the essential functions of the position. While performing the duties of this job, the employee is regularly required to communicate professionally in person, over the telephone, through email and other electronic means, move about the office, handle various types of media and equipment, and visually or otherwise identify observe and assess. The employee is occasionally required to lift up to 10 pounds unless otherwise specified in the job description.

TeleTracking has a COVID-19 vaccination policy which mandates vaccination or an approved exemption due to religious or medical reasons. This is based on specific positions and interaction/travel to client sites. Any accommodation request will be objectively considered in accordance with the Federal, State, and Local laws on a case-by-case basis.

TeleTracking is committed to providing equal employment opportunity to all people in all aspects of the employment relationship, without discrimination because of race, age, sex, color, religion, national origin, disability or status as a Vietnam era or special disabled veteran or any other unlawful basis, as defined by applicable law, and fostering a workplace free of unlawful discrimination and retaliation. This policy affects decisions including, but not limited to, hiring, compensation, benefits, terms and conditions of employment, opportunities for promotion, transfer, layoffs, return from a layoff, training and development, and other privileges of employment.

An integral part of TeleTracking’s commitment is to comply with all applicable federal, state, and local laws concerning equal employment and affirmative action.