Product Marketing Manager Job at 12twenty in Santa Monica

Summary:

As a Product Marketing Manager at 12twenty, you'll play a pivotal role in shaping our product's narrative, working closely with Growth Marketing, Product, and Sales teams to translate complex features into clear, compelling stories for our customers. You'll focus on understanding and refining product-market fit, crafting messaging for campaigns, and developing sales enablement materials that drive results. Success in this role means creating product marketing strategies that highlight how 12twenty transforms outdated practices into innovative solutions, empowering both our customers and internal teams.

Responsibilities:

• Develop and own product narratives and solution messaging, communicating core benefits, use cases, and value for customers in a visual and written medium.
• Collaborate with Growth Marketing to provide designers and copywriters with wireframe concepts, clear messaging, and campaign impact direction.
• Work with Product Managers to understand product-market fit, refine messaging, and support product growth initiatives.
• Lead research efforts to capture the voice of the customer, including gathering insights to drive positioning and marketing strategy.
• Orchestrate sales enablement initiatives, delivering assets that support the sales team in pitching and closing deals.
• Ensure consistency in messaging and branding across all marketing and sales touch points.
• Partner and assist with cross-functional teams to ensure marketing strategies align with business goals and drive customer acquisition and retention.

Qualifications:

• 3-5 years of experience in Product Marketing or a related role, with experience working closely with Growth Marketing, Product, and Sales teams.
• Proven ability to translate complex product features into clear, customer-focused benefits.
• Experience conducting market research and capturing the voice of the customer to drive product positioning.
• Strong communication and presentation skills, with the ability to develop and deliver compelling narratives.
• Experience with SaaS products and a solid understanding of product-market fit.
• Ability to work cross-functionally and manage multiple stakeholders in a fast-paced environment.
• A self-starter with strong business acumen, able to ask the right questions and make sound decisions.

Annual compensation range: Up to $125,000 per year