Product Marketing Manager Job at PCH Media in New York

WE NEED:

A seasoned data-centric Product Marketing Manager to take on a meaningful role within the PCH Media Marketing Team, helping to evangelize our data-driven products in-market.

YOU ARE:

An exceptional Product Marketing leader with a strong understanding of the 1P data/solutions landscape. You can manage and run a quick, nimble process to bring clear and consistent messaging to market. You are well adept at conceptualizing B2B GTM positioning and creating effective, high-impact collateral.

ROLE RESPONSIBILITY SNAPSHOT:

• Collaborate with key stakeholders to develop product positioning and messaging that articulates our value proposition and product narrative
• Understand what aspects of the product messaging and positioning are effective “in the field”, and use this feedback to inform priorities and build marketing materials
• Drive the development of compelling written and visual content, including customer facing decks and sales collateral
• Develop content for internal and external use including GTM materials, case studies, blog posts, FAQs, etc.
• Build a feedback loop across stakeholders to understand what messaging is working and what is not—adjusting materials for greater effectiveness/better in-market reception
• Conduct ongoing analysis of competitors’ messaging and marketing strategies to stay ahead of the curve and ensure clear differentiation

A LITTLE MORE ABOUT US:

PCH is more than just the Prize Patrol! We are both a leading direct-to-consumer company and a media B2B platform solution, offering a unique blend of curated multi-channel shopping and digital entertainment across a network of web and app-based properties. With 70+ years of experience and having attracted more than 170M people to participate in our free-to-play chances to win experiences, we're a trusted partner to brands who are looking to create value exchanges with their consumers and prospects.

Also, bet you didn’t know:

• We have 54M Authenticated Users
• 3X better performing audiences based on conversion rate, click through rate and CPC efficiencies.
• 90B Tokens are redeemed every day in our Redemption Center for great prizes and giveaways
• 5,000+ data attributes across our owned audiences
• Top 15 in total visits for our category (according to comScore)
• Match Rates of 90%+
• 10X Higher CTR on Email than industry average

PCH is an Equal Opportunity Employer

The salary range is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, years of relevant experience, education, skills, credentials, budget and internal factors).

Requirements

A LITTLE MORE ABOUT YOU:

• 6+ years of demonstrated experience in product marketing or equivalent experience within the ad tech and/or media landscape
• 2+ years of B2B experience, with an understanding of 1P data and associated B2B solutions preferred (audience targeting, data acquisition, etc.)
• Bachelor’s degree, and/or equivalent professional experience
• Strong presentation abilities: you are an avid marketing storyteller with examples to back it up
• Excellent written and verbal communication skills with an ability to work collaboratively across the organization and business functions
• Experience in developing/creating thought leadership is a plus
• Proficient in Excel (pivot tables, keyboard shortcuts, etc.), PowerPoint, and Google Slides
• You're comfortable in a dynamic environment and can "roll with the punches"
• You're collaborative and a true team-player equipped with a voice you're not afraid to use it

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks
• Wellness Resources