Director, Marketing Operations & Analytics

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

Essential Job Duties

As Director of Marketing Operations, you'll lead a team of marketing operations and marketing analytics professionals, partnering closely with senior marketing leadership to optimize marketing performance and drive company growth. You'll enjoy access to a well-resourced marketing tech stack and be given ample opportunities to build. Your work will enable data-driven decision-making, operational execution, process efficiency, and technology innovation across BambooHR's marketing organization.

Specifically, you will:

• Lead Marketing Ops & Analytics Team: Provide leadership and mentorship to a growing team of 10+ downline employees (including people leaders), while fostering a culture of collaboration, continuous learning, and innovation.
• Foster Cross-Functional Partnership: You'llfunction as a thought partner to marketing leaders, with a focus on building trust, driving alignment across teams, and identifying opportunities to improve, simplify, and optimize.
• Set Marketing Strategic Alignment & Vision: You'll articulate a future-state vision for excellence in Marketing Operations & Analytics (people, process, technology) and isolate the gap between desired and current state, with a clear plan of execution inclusive of managing change.
• Design Marketing Operational Roadmap: You'll design a roadmap of Marketing Operations & Analytics initiatives aligned to company OKRs.
• Create Team Clarity & Focus: You'll rigorously prioritize marketing initiatives and resources across a diverse set of marketing stakeholder needs, setting appropriate expectations and evaluating trade offs when needed.
• Manage MarTech Stack: You'll partner with IT and technical resources to ensure that we have a leading and financially viable technology stack that enables scale within our lead flow and distribution (Marketo, Salesforce, LeanData, 6Sense, Tableau, Adobe AEM, Adobe Analytics, Zoominfo, etc.)
• Lead Data and Performance Analytics Strategy: You'll work with senior marketing leaders to define strategic KPIs, overseeing data analysis strategy and advanced dashboard creation to provide actionable marketing insights.
• Collaborate on our Data Warehouse: You'll coordinate with the data warehouse team (Snowflake) to ensure seamless alignment between marketing operations data needs and warehouse infrastructure to support robust analytics and reporting.

What You Need to Get the Job Done

• 8+ years of experience in marketing operations, analytics, and data analysisin a related technical / SaaS business (3+ in senior leader capacities).
• Visionary Leadership: You function as a truly people-first leader. You motivate your team through clear vision, inspiring action while reconciling viewpoints. You have real passion for mentoring and developing your team members.
• Deep Marketing Understanding: You bring an understanding of SaaS sales and marketing funnels - including traditional and non-traditional demand generation structures, online demand gen channels, lead attribution modeling, ABM, international segmentation, owned media, etc.
• Analytics Expertise: You have deep hands-on experience with implementing marketing analytics and BI solutions, with proficiency in data mining principles, predictive analytics, statistical techniques, and building dashboards.
• Change Management: You have past experience with innovating a marketing funnel and its operations to support new go-to-market strategies, including successfully driving change across an organization.
• Marketing Automation Experience: You have significant marketing automation experience including attribution, nurture campaigns, and asset management. You're also well-versed in predictive modeling strategies and advanced attribution.
• Cross-Functional Expertise and Influence: You have experience partnering across many in-house teams. You use analysis and judgment to influence up, down, and across.
• Exceptional Business Acumen: You understand financials, SaaS revenue metrics, forecasting, and overall business strategy and know how to execute against a plan.
• Strong Executive Influence: You have extensive experience interfacing with executives on an elevated level, driving leadership alignment and investment across key areas of the business.
• Physical Requirements: You're able to spend 90% of your working hours in front of a computer typing or on Zoom.
• Location: You're able to work from an office setting (our Draper, UT HQ) multiple times each week.

What Will Make Us REALLY Love You

• 4-year degree with MBA preferred.
• You have past leadership experience in a scaling or quickly-changing environment.
• You have a unique ability to excel in both the strategic and the tactical - crafting the big picture of the future (long-term 3-5 year strategy) and expertly leading / project managing the work of the present.
• You strive to stay current with industry trends and new technologies, including the use of AI in marketing operations and analytics.
• You have managed a complex Martech stack in a past role and have advanced experience with Marketo and Salesforce.
• You're a glass-half-full thinker who truly enjoys solving complex business problems with your team.
• You have significant marketing operations experience in the SMB space and understand the nuances of crafting a successful GTM engine catered to a large base of small customers.
• You're a rigorous prioritizer who brings a disciplined approach to your work - excellently managing your time amidst many competing priorities and knowing when to say "no" in order to reach business goals.
• You don't bring a one-size-fits-all mentality to your work - rather, you blend your own expertise with learning the nuances of a new company environment as you implement solutions.

What You'll Love About Us

• Great Company Culture. We've been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor, & Comparably for our great workplace culture.
• Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
• Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
• Health Benefits. Medical with HSA and FSA options, dental, and vision.
• Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
• Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
• Give back. Get paid to give your time to the community: ask us about this!
• Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
• Amazing Office Amenities. We've got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!
• In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!
• Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.

About Us

Our mission is simple: we want to set people free to do meaningful work. People love our software-and it turns out that people love working here too. We've been recognized as a "Best Company to Work For" and we're proud of our team for creating software that makes an impact in the lives of HR pros and employees all over the world.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/VBecause our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.

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