Accenture
Creative Director - CRM & Personalization Focus
Accenture, Toronto, ON
Who We Are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You Are:
As a CRM Creative Director at Accenture Song, you will lead the creative direction for CRM strategies aimed at enhancing customer engagement and brand loyalty. This role requires an experienced creative leader with a strong background in CRM, customer journey mapping, data-driven personalization, and multi-channel marketing. Proficiency in platforms such as Braze, Salesforce Marketing Cloud, Adobe Experience Cloud, and analytics tools is essential. You will oversee the design and execution of personalized creative solutions across digital, email, and in-app experiences, ensuring alignment with business objectives and CRM strategies.
The Work:
Here's What You'll Need:
About Accenture
Accenture is a leading global professional services company that helps the world's leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services-creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com
Our Commitment to Inclusion & Diversity
At Accenture, inclusion and diversity are fundamental to our culture and embedded in our core values. We are committed to creating a workforce where our people can feel comfortable, be themselves and contribute. Like Canada itself, Accenture employees represent a tremendous variety of cultures, ethnicities, beliefs, backgrounds and languages. We offer an inclusive environment regardless of personal characteristics such as ethnicity, religion, gender, sexual orientation, gender identity or expression, age or disability.
Requesting an Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at [redacted], send us an email or speak with your recruiter.
Other Employment Statements
It is currently our objective to assign our people to work near where they live. However, given the nature of our business and our need to serve clients, our employees must be available to travel when needed.
Job candidates are not required to disclose any offence for which a pardon has been granted.
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You Are:
As a CRM Creative Director at Accenture Song, you will lead the creative direction for CRM strategies aimed at enhancing customer engagement and brand loyalty. This role requires an experienced creative leader with a strong background in CRM, customer journey mapping, data-driven personalization, and multi-channel marketing. Proficiency in platforms such as Braze, Salesforce Marketing Cloud, Adobe Experience Cloud, and analytics tools is essential. You will oversee the design and execution of personalized creative solutions across digital, email, and in-app experiences, ensuring alignment with business objectives and CRM strategies.
The Work:
- Lead Creative Strategy: Define and drive the creative vision for CRM initiatives, ensuring a cohesive strategy across channels (email, in-app, mobile, and web).
- Cross-Functional Collaboration: Partner with CRM specialists, data analysts, account leads, and developers to design personalized customer journeys utilizing platforms like Braze and Salesforce.
- Campaign Execution: Oversee the design, execution, and optimization of CRM campaigns, integrating dynamic content and personalized messaging across customer touchpoints.
- Stakeholder Engagement: Present creative concepts and CRM strategies to stakeholders, articulating how data-driven creative enhances customer loyalty and retention.
- Industry Awareness: Stay updated on CRM, personalization, and automation trends, along with new features on platforms like Braze, Adobe Experience Manager, and customer data platforms (CDPs) to refine and optimize creative output.
- Team Leadership: Mentor and guide a team of designers, copywriters, and CRM specialists, fostering a culture of innovation and excellence.
Here's What You'll Need:
- 10+ years in a creative leadership role, focusing on CRM, customer engagement, and multi-channel campaign strategy.
- In-depth experience with CRM tools (Braze, Salesforce Marketing Cloud, Adobe Campaign), personalization engines, and data integration for dynamic content delivery.
- Ability to interpret customer data to inform creative strategies and optimize content effectiveness.
- Exceptional presentation and stakeholder engagement skills, able to convey complex CRM strategies to internal teams and clients.
- Demonstrated success in leading CRM-based campaigns, including email marketing, personalization, and customer journey-based content.
- Bachelor's Degree or equivalent work experience
About Accenture
Accenture is a leading global professional services company that helps the world's leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services-creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com
Our Commitment to Inclusion & Diversity
At Accenture, inclusion and diversity are fundamental to our culture and embedded in our core values. We are committed to creating a workforce where our people can feel comfortable, be themselves and contribute. Like Canada itself, Accenture employees represent a tremendous variety of cultures, ethnicities, beliefs, backgrounds and languages. We offer an inclusive environment regardless of personal characteristics such as ethnicity, religion, gender, sexual orientation, gender identity or expression, age or disability.
Requesting an Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at [redacted], send us an email or speak with your recruiter.
Other Employment Statements
It is currently our objective to assign our people to work near where they live. However, given the nature of our business and our need to serve clients, our employees must be available to travel when needed.
Job candidates are not required to disclose any offence for which a pardon has been granted.