Growth and Acquisition Marketing Manager

Job Overview:

Invitro Capital is seeking a hands-on Growth and Acquisition Marketing Manager to drive data-driven growth initiatives across our portfolio companies. This role focuses on planning, executing, and optimizing user acquisition campaigns across channels such as SEO, SEM, paid social, and display. The ideal candidate will work closely with cross-functional teams to deliver measurable results in customer acquisition, engagement, and revenue in a fast-paced, dynamic environment.

Key Responsibilities:

• Paid Campaign Management: Set up and launch paid campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms with a focus on scalability, ROI, and minimizing cost per acquisition (CPA).
• Ad Copy and Creative Optimization: Write, test, and refine ad copy and creatives for targeted audiences to maximize campaign performance while keeping acquisition costs low and improving lead quality.
• Keyword and Audience Strategy: Implement keyword strategies and audience segmentation to optimize campaign efficiency, ensuring the cost per click (CPC) and cost per acquisition (CPA) align with budget goals.
• Landing Page Optimization: Optimize landing pages by applying SEO best practices and collaborating with content teams to drive organic growth and improve conversion rates.
• Campaign Performance Analysis: Analyze campaign performance metrics like CTR, CAC, ROAS, and LTV using tools such as Google Analytics and Google Ads Manager to identify cost-saving opportunities and areas for growth.
• A/B Testing: Conduct A/B testing on ads, targeting strategies, and user experiences to refine campaign results.
• Real-Time Troubleshooting: Troubleshoot campaign performance issues in real time and apply data-driven solutions to maintain consistent results.
• Campaign Tracking and Measurement: Implement tracking mechanisms, including Google Tag Manager and UTM parameters, to measure and optimize campaign performance.

Requirements
Minimum Qualifications:

• 8+ years of experience in performance marketing, growth marketing, or digital advertising, with proven success in scaling customer acquisition campaigns.
• Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and SEO tools.
• Expertise in analytics tools (Google Analytics, Tableau, Looker) and CRM platforms (HubSpot, Salesforce).
• Strong skills in A/B testing, funnel optimization, and data-driven campaign adjustments.
• Technical knowledge of tracking mechanisms (Google Tag Manager, UTM parameters) and campaign performance troubleshooting.
• Familiarity with basic HTML/CSS for making minor landing page adjustments is a plus.
• Exceptional problem-solving abilities, strong collaboration skills, and a hands-on approach to execution.

Preferred Qualifications:

• Experience working in high-growth startups or venture-backed companies.
• Background in managing acquisition efforts for SaaS or AI-related products.
• Knowledge of programmatic advertising platforms and emerging ad networks.

Benefits

Why Join Invitro Capital?

• Work on cutting-edge AI and B2B technologies: We are at the forefront of AI and B2B innovation. Our employees have the opportunity to work on the latest and greatest technologies, and to make a real impact on the world.
• Help build and grow successful startups: We are committed to helping our portfolio companies succeed. Our employees play a vital role in building and growing these companies.
• Work with some of the best minds in the industry: You will be part of a team of highly motivated and talented people who are passionate about making a difference. You will have the chance to learn from some of the best minds in the industry.
• Supportive and collaborative work environment: We believe in creating a supportive and collaborative work environment where our employees can thrive.
• Competitive Salary and benefits package: We offer a competitive annual salary range from [$110,000 - 130,000], equity and benefits package to our employees [i.e. Health Insurance, Dental, Vision and 401(k)]