Talbots
Senior Manager, Digital Marketing
Talbots, Hingham, MA, United States
Job Number: 22986
Position Title: Marketing Manager - Brand & Content
External Description:
Lead the strategic development, planning, and execution of online marketing channels including paid search, social, display, and product feed based programs. Recruit and manage a team of online marketing subject matter experts. This position provides an excellent opportunity to help grow and expand Talbots and Haven's digital footprint and reach, driving both revenue and awareness of the brand. With profit and loss responsibility for multiple paid channels, this person should have a strong analytical background, high attention to detail, and an ability to multitask.
What We Offer:
• Work closely with SEO, PR, Brand Marketing, and email program owners on cross-channel marketing efforts
• Partner with cross-functional teams including Merchandising, Information Technology and Catalog Circulation
Who You Are:
• BS or BA Degree required; preferably in Economics, Business, Marketing or a related field.
• 6+ years experience in Online Marketing managing paid campaigns and channels.
• Proven SEM experiences and success creating, managing & optimizing PPC campaigns across Google, Yahoo & Bing
• Experience with web analytics platforms such as Omniture, Google Analytics, Adobe Analytics
• Skill in setting up, managing and optimizing campaigns using 3rd party Ad Serving (DART, Atlas, etc.) a plus.
• Experience working with, analyzing, and interpreting data.
• Ability to manage multiple tasks and prioritize appropriately.
• Excellent communications skills, particularly written.
• Prior retail experience a plus.
City:
State:
Community / Marketing Title: Senior Manager, Digital Marketing
Company Profile:
Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, the company is known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture. With a commitment to offer modern classic style for every body type, through a full range of sizes, inclusive to every woman in your life.
EEO Employer Verbiage:
Talbots is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion, or any other category protected by applicable law. Talbots is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact recruiting@talbots.com. Talbots will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company's business. Talbots will not revoke or alter a job offer based on an applicant's request for reasonable accommodation.
PositionType_Description: Full Time
Location_formattedLocationLong: Hingham, Massachusetts US
Position Title: Marketing Manager - Brand & Content
External Description:
Lead the strategic development, planning, and execution of online marketing channels including paid search, social, display, and product feed based programs. Recruit and manage a team of online marketing subject matter experts. This position provides an excellent opportunity to help grow and expand Talbots and Haven's digital footprint and reach, driving both revenue and awareness of the brand. With profit and loss responsibility for multiple paid channels, this person should have a strong analytical background, high attention to detail, and an ability to multitask.
What We Offer:
- Growth! Here at Talbotsour goal is to give you the opportunities to grow with us. Our Performance Feedback Program allows for healthy career conversations and goal setting throughout the year.
- Condensed Work Week! If we have no work obligations and have fulfilled our 40-hour week, our Life-Work balance approach allows for us to start our weekend at 1pm on Fridays.
- Complete Benefit Package! Our benefits kick off the first day of the month after your start date! Discover more about our full benefits package here. We have competitive time off, including paid time to volunteer within the community.
- Merchandise Discounts! Our associates receive 50% off Talbots and select Haven Well Within brand items. Additionally, you may also be eligible for discounts at the brands across KnitWell Group.
- Own the day-to-day program management of multiple online marketing channels, which will have a direct impact on the financial results.
- Oversee growth and direction of all paid marketing channels.
- Plan and execute paid marketing channel strategies and roadmaps while leveraging resources to implement and execute on a day-to-day basis
- Lead paid search management and program evolution through strategy development, bid management, account architecture and daily tracking/monitoring
- Monitor results of paid channel tests to optimize performance across engines and campaigns
- Work closely with respective account teams and search engines to achieve objectives across all programs
- Optimize performance of product feed driven programs such as Google Product Listing ads and comparison shopping networks.
- Monitor day-to-day financial results. Compile and document campaign analysis, performance reports and measure ROI.
- Recruit and manage a team of Online Marketing Subject Matter Experts to drive incremental program growth through delegating those responsibilities that otherwise could not be addressed as an individual contributor
• Work closely with SEO, PR, Brand Marketing, and email program owners on cross-channel marketing efforts
• Partner with cross-functional teams including Merchandising, Information Technology and Catalog Circulation
Who You Are:
• BS or BA Degree required; preferably in Economics, Business, Marketing or a related field.
• 6+ years experience in Online Marketing managing paid campaigns and channels.
• Proven SEM experiences and success creating, managing & optimizing PPC campaigns across Google, Yahoo & Bing
• Experience with web analytics platforms such as Omniture, Google Analytics, Adobe Analytics
• Skill in setting up, managing and optimizing campaigns using 3rd party Ad Serving (DART, Atlas, etc.) a plus.
• Experience working with, analyzing, and interpreting data.
• Ability to manage multiple tasks and prioritize appropriately.
• Excellent communications skills, particularly written.
• Prior retail experience a plus.
City:
State:
Community / Marketing Title: Senior Manager, Digital Marketing
Company Profile:
Talbots is a leading omni-channel specialty retailer of women's clothing, shoes and accessories. Established in 1947, the company is known for modern classic style that's both timeless and timely, fine quality craftsmanship and gracious service. At Talbots relationships are the key to our business, we hire individuals who bring new ideas to the table, understand smart risk taking and can enhance an already thriving culture. With a commitment to offer modern classic style for every body type, through a full range of sizes, inclusive to every woman in your life.
EEO Employer Verbiage:
Talbots is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to race, sex, national origin, color, age, disability, veteran status, pregnancy, sexual orientation, religion, or any other category protected by applicable law. Talbots is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process please contact recruiting@talbots.com. Talbots will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company's business. Talbots will not revoke or alter a job offer based on an applicant's request for reasonable accommodation.
PositionType_Description: Full Time
Location_formattedLocationLong: Hingham, Massachusetts US