Edelman
Senior Account Manager, Creator Marketing
Edelman, Toronto, ON
ABOUT THE ROLE:
The Senior Account Manager, Creator Marketing, will oversee the end-to-end execution of creator-led campaigns, fostering relationships with clients and creators alike. This individual will be a key driver in crafting strategies, managing campaigns, and ensuring the delivery of outstanding results that align with client goals. The role demands expertise in influencer marketing, strategic thinking, and an innate ability to balance creativity with data-driven decision-making.
RESPONSIBILITIES:
QUALIFICATIONS:
#LI-OS1 #LI-Hybrid
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry's most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek's Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with tuition assistance, life insurance and free access to a certified financial coach. And our unique Zeno Wellness program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.
The Senior Account Manager, Creator Marketing, will oversee the end-to-end execution of creator-led campaigns, fostering relationships with clients and creators alike. This individual will be a key driver in crafting strategies, managing campaigns, and ensuring the delivery of outstanding results that align with client goals. The role demands expertise in influencer marketing, strategic thinking, and an innate ability to balance creativity with data-driven decision-making.
RESPONSIBILITIES:
- Act as a compassionate team lead.
- Build client relationships.
- Deliver clear POVs on digital and media trends.
- Demonstrate the abilitytocouncil senior team members, colleagues, and clients.
- Develop client pitch proposals.
- Develop thoughtful creator marketing approachestoaccomplish business objectives.
- Mine strategicwork and datafor consumer insights.
- Navigate large organizational structure.
- Translatedata pointsinto meaningful client insights.
- Workcollaboratively with large partner agencies across marketing disciplines.
QUALIFICATIONS:
- Must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request accommodation due to a disability or sincerely held religious belief or an exception required under applicable law.
- 4-6 years of experience in creator marketing, with a strong understanding of creator ecosystems (Instagram, TikTok, YouTube, and emerging platforms).
- Proven ability to craft and execute innovative creator marketing strategies, focusing on both performance and brand marketing.
- Experience in creator partnerships, partner/vendor management, and client relations, with a track record of managing relationships empathetically and professionally.
- A data-driven mindset, emphasizing measurable outcomes over outputs and comfort with data and analytics platforms to track campaign performance.
- Highly organized multitasker, capable of managing multiple projects and deadlines while problem-solving in real time.
- Excellent communication skills, including the ability to guide content creation, align with brand guidelines, and deliver clear presentations and reports.
#LI-OS1 #LI-Hybrid
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry's most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek's Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with tuition assistance, life insurance and free access to a certified financial coach. And our unique Zeno Wellness program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.