Marketing Operations Manager, Lead Flow, AWS Americas Field Marketing

Description In this role, you will serve as a strategic partner to cross-functional teams, including field marketing, sales, lead management, and global marketing operations. You will spearhead continuous process improvements, drive execution excellence, and deliver measurable results. Your responsibilities will encompass program management oversight for lead handoff to the sales demand generation team for AWS across North America. As a data-driven professional, you will have the opportunity to influence programs and shape the data analysis approach, ensuring that the team makes informed strategic decisions. You will play a pivotal role in enhancing the performance of the AWS Americas organization by developing and implementing policies, programs, training, and processes that increase team productivity, maximize return on investment, and elevate execution quality. This position requires a strong analytical mindset, coupled with the ability to collaborate effectively across teams and stakeholders. You will have the chance to make a tangible impact by streamlining operations, optimizing processes, and driving continuous improvement within the dynamic AWS ecosystem. Key job responsibilities • Streamline lead handoff processes and oversee follow-up activities for major and globally-aligned prospecting programs • Ensure seamless coordination and effective execution of lead nurturing campaigns across multiple channels and teams • Develop and implement comprehensive Key Performance Indicators (KPIs) to measure success and drive continuous improvement • Facilitate weekly Sprint meetings to monitor project progress, ensure adherence to timelines, and drive goal achievement • Proactively identify and escalate issues to leadership, providing regular progress updates and actionable recommendations • Develop intuitive reports and dashboards within Salesforce and Amazon QuickSight for enhanced visibility, comprehensive campaign effectiveness measurement, and real-time goal tracking • Leverage statistical analysis models to predict trends, identify potential issues, and forecast future goal achievement • Provide comprehensive onboarding and training to new employees on the lead flow process, ensuring effective utilization of marketing tools, reporting sources, and operational processes related to lead management and nurturing. • Drive team-wide adoption of best practices, fostering a culture of continuous learning and process improvement A day in the life Your day-to-day activities will revolve around collaborating with internal stakeholders from field marketing, sales, lead management, and global marketing operations teams. You'll tackle challenges such as streamlining lead handoff processes, optimizing lead nurturing campaigns, and ensuring seamless execution of prospecting and demand generation programs. Your primary focus will be on the AWS Americas and Canada teams, working to enhance their productivity, campaign effectiveness, and goal attainment through data-driven insights, process improvements, and strategic planning. Additionally, you'll oversee marketing campaigns compliance and management, performance tracking, and foster a culture of continuous learning within these teams. About the team The AWS Marketing Operations Lead Flow Process (LFP) team is a customer-centric powerhouse, dedicated to creating seamless data flows that drive satisfaction and loyalty. We are the guardians of the Lead Flow Process and marketing attribution, enabling marketers to directly impact revenue growth. Data-driven decision-making is our mantra, relying on accurate data to inform strategies and measure impact. Cross-functional collaboration is key, fostering alignment with Sales, LMO/Lorem, WWRO, CRM, and IT teams for a consistent customer journey. As technology trailblazers, we embrace marketing automation, streamlining operations, and delivering personalized experiences. Our culture: continuous learning, innovation, and relentless pursuit of excellence. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional Basic Qualifications 4+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building and optimizing multiple, simultaneous marketing campaigns Experience managing or working within cross-functional marketing and creative teams Preferred Qualifications Experience in multi-territory campaign management Experience in digital marketing and content production timelines and process Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.