Marketing Campaign Manager

Summary:
The client's Industries Global Demand Gen Campaigns Team is looking for a Marketing Associate to help activate, measure, and optimize marketing demand generation campaigns. This role will focus on supporting the Retail & Consumer Goods (RCG) and Manufacturing, Automotive, & Energy (MAE) industries by executing processes and deliverables that bring our B2B demand generation campaigns to market globally. The ideal candidate has 2-5 years prior experience in a B2B demand gen campaigns role, demonstrates a strong understanding of B2B marketing fundamentals and key business performance metrics, and is a detail-oriented self-starter. Effective communication skills and a learner's mindset are a must.

RESPONSIBILITIES INCLUDE:

• Manage day-to-day execution & coordination for specified campaign activations, including email marketing, social media, paid media, and webinars
• Traffic campaign assets across owned and paid channels; liaise with internal partner teams
• Industry-specific vendor coordination, including media trafficking, packaging up campaign assets, defining targeting, lead uploads
• Ensure campaign data quality by understanding and following proper campaign naming, ID, tagging, and tracking link conventions
• Execute budget and creative request submissions; manage vendor SOWs and PRs
• Create, maintain, and report on key metrics and performance dashboards that monitor the performance of pipeline influence, web metrics, and content engagement; provide quantitative and qualitative analysis and insights
• Help prepare and present slides during quarterly and fiscal planning and performance cycles
• Build and maintain campaign documentation

REQUIRED SKILLS:

• Bachelor's degree required
• 2+ years of experience in a B2B demand generation campaign or similar marketing role
• Exceptional organizational and project management skills
• Ability to prioritize and manage projects against tight timelines and deliver at or under budget
• Aptitude for analyzing marketing performance data to derive optimization insights
• Demonstrated written and oral communication skills
• Prior experience utilizing marketing technology systems preferred
• Familiarity with applications preferred

Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).

Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.

Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.

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