Marketing Senior Manager
Verizon, Alpharetta, GA, United States
*When you join Verizon*
You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
What you'll be doing...
As a Marketing Senior Manager, you will be responsible for the planning, development and execution of marketing communications for Verizon’s Mobile and Home cross sell support. This involves the development of targeted marketing communications aimed at growing mobile and home subscribers.
This position is responsible for interfacing with internal teams to establish the strategy, targeting, and tactical marketing plan. This position is the primary interface between internal marketing organizations and external advertising agencies and will be responsible for developing creative briefs that guide the agencies in creating award-winning and effective creative. This includes the development of messaging strategies, targeting opportunities, and creative execution. Development of marketing test plans to determine the effectiveness of marketing, targeting, and creative strategies. Requires the ability to package strategies and results into professional presentations for communication to peers, superiors, and executive levels of the organization.
*Responsibilities include:*
Developing end-to-end promotional campaigns including but not limited to ideation, communications strategies, execution strategy, customer journey mapping, and campaign analysis.
Demonstrating ability to develop strategic creative briefs and evaluate creative ideas and concepts.
Managing critical advertising agency partners, including briefing, budget, timelines, and execution.
Partnering with internal and external teams to drive effective strategies, manage timelines, and budgets.
Developing test strategies, measuring and monitoring performance, and making strategic recommendations in order to improve creative and program performance.
Presenting recommendations for strategy and creative improvements and provide strong justifying evidence to defend these recommendations to senior leadership and peer groups. Gain alignment across work groups and implement these changes.
What we’re looking for...
*You'll need to have:*
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience in a range of marketing tactics, including email, text, push direct mail, digital, social, bill media, traditional and digital mediums.
Experience creating presentations using tools such as PowerPoint.
Experience managing multiple projects simultaneously through multitasking, prioritization, and negotiating expectations.
*Even better if you have:*
Bachelor’s degree or higher.
Experience managing or working at an advertising agency.
Excellent verbal and written communications skills.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
*Where you’ll be working*
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
*Scheduled Weekly Hours*
40
*Equal Employment Opportunity*
We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.