Integrated Marketing Communications Manager

Position Summary: As the Integrated Marketing Communications Manager, you will lead the creation of marketing campaigns and brand-building initiatives that align with segment strategies. Your primary focus will be on creating and implementing omnichannel marketing strategies that boost brand visibility and generate demand. You will ensure seamless yet targeted customer experience across all marketing channels. Collaborating with various teams, you will oversee all client-facing creative content development, creating fresh, engaging, and cohesive narratives that resonate with each target audience. Additionally, you will integrate time-sensitive campaigns like inventory reduction and Finance & Insurance (F&I) deals into time-bound marketing efforts, while supporting digital initiatives that align with business goals. Your leadership will be vital in enhancing brand presence, building customer loyalty, and supporting continuous growth.

Essential Job Functions and Duties:

• Strategic Leadership: Develop and oversee comprehensive integrated marketing strategies and content development that align brand objectives and delivers a best-in-class client experience. Lead initiatives to increase brand visibility, drive targeted demand, and enhance client loyalty across various markets.
• Campaign & Content Management: Lead the execution of integrated marketing campaigns, ensuring seamless coordination across multiple channels. Works with marketing peers to ensure perfect cross-channel strategies and content delivery that enhance the customer journey, adapting tactics in response to market trends and consumer feedback for optimal campaign performance. Optimize each touchpoint to guide prospects through the marketing funnel, ensuring a seamless and client-centric experience.
• Data-Driven Optimization: Analyze and report on key performance indicators (KPIs) for all marketing initiatives. Utilize data insights to refine content and promotion strategies, ensuring maximum return on investment and alignment with dynamic market conditions. Apply these insights to swiftly capitalize on market opportunities and enhance customer engagement.
• Content Creation Innovation: Champion the integration of cutting-edge digital tools and technologies, including AI and machine learning, Canva, Adobe, and others to boost marketing efficiency and reach. Regularly assess new digital opportunities to maintain a competitive edge and improve strategic effectiveness.
• Content Development and Brand Consistency: Direct the creation of engaging content (video, written, imagery) for all channels (print, digital, organic and paid) that resonates with target audiences. Ensure brand messaging remains consistent across all marketing materials and channels, reinforcing brand identity and enhancing customer experiences. Repurpose and reuse content, creating a robust content funnel to amplify the reach and impact of content.
• Digital Asset Ownership & Management: This department owns all written copy, photography, illustrations, video content, audio content, branded content, product information, signage, merchandising assets and literature.Oversee the Digital Asset Management System, ensuring consistency and governance.
• Cross-Functional Collaboration: Collaborate with teams from Digital Marketing, PR, IT, Sales, Product, Customer Success, and more to align marketing strategies with broader business objectives. Promote communication and collaboration across departments to ensure a cohesive brand strategy and optimize client interactions.
• Budget and Resource Management: Oversee the integrated marketing budget, ensuring efficient use of resources to maximize agency and creative spending. Handle relationships and negotiations with agencies and vendors to ensure high value and optimal results. Manage all aspects of MAP and cobranding with partners.
• In-Store and Omnichannel Experience: Work with stakeholders to innovate in-store experience through digital integration, ensuring alignment with online efforts for a seamless omnichannel customer journey. Enhance integration between e-commerce platforms and physical locations to boost overall brand presence. Create enrichment and positive customer experiences through updated content.
• Compliance and Communication: Ensure all marketing efforts comply with industry standards while effectively communicating terms and conditions to the customer, maintaining transparency and trust.
• Accountability Culture Setting: Ensure team accountability with content management, quality, schedules, and deadlines. Find the path to "yes" on business requests, and ruthlessly prioritize. Be fearless of trying new things, learning and moving forward.
• Leadership, Empowerment, and Team Development: Embrace the LOVE IT values-Listen, Ownership, Value, Engagement, Integrity, and Teamwork by inspiring and leading teams to achieve strategic marketing objectives. Foster an environment where creativity and strategic thinking are encouraged, driving brand consistency, content excellence and innovation throughout the organization. Empower team members to take ownership of projects and cultivate a culture of integrity and accountability. Ensure teams are continually striving for excellence in all integrated marketing endeavors. Manage, mentor, and grow a high-performing content marketing team by fostering a culture of collaboration, creativity, and professional growth to ensure skills remain cutting-edge and teams thrive.

Position Qualifications:

Experience: Over 7 years in marketing, specializing in integrated marketing strategies and campaign management. Demonstrated success in leading high-performing marketing teams and achieving significant business growth through innovative marketing tactics.

Strategic Thinking: Proven ability to craft and implement comprehensive marketing strategies that align with overarching business goals, ensuring sustainable growth and brand expansion.

Leadership: Exceptional leadership skills with a history of managing and mentoring dynamic marketing teams. Committed to fostering a collaborative environment that encourages high performance and innovation.

Budget Management: Expertise in managing substantial marketing budgets with a focus on optimal resource allocation to drive maximum return on investment, ensuring efficiency and effectiveness in financial planning.

Creative Thinking: A creative and strategic mindset to develop unique marketing strategies and content that not only capture attention but also resonate with target audiences, driving engagement and conversion.

Communication Skills: Superior verbal and written communication skills, crucial for articulating ideas clearly and effectively across a variety of digital channels and diverse audience segments.

Data-Driven Decision Making: Competence in analyzing complex marketing data and metrics to make informed strategic decisions, continuously optimizing content delivery to support campaign performance based on evidence and insights.

Project Management: Strong project management capabilities to oversee, coordinate, and execute multiple concurrent campaigns, ensuring timely delivery and successful outcomes. Accountable for deadlines and content quality.

Leadership and Collaboration: Demonstrated leadership with the ability to inspire and mentor teams, coupled with collaboration skills essential for working harmoniously with cross-functional teams to drive integrated marketing efforts.

Adaptability and Agility: Flexibility and readiness to adjust strategies in response to rapidly evolving digital landscapes and market conditions, embracing change to meet organizational objectives effectively.

Education: Bachelor's degree in marketing, Business Administration, Communications, or a related field is required; a master's degree is preferred.

Physical Requirements and Workplace Accommodations: This role primarily operates in an office environment with standard office equipment (computers, telephones, etc.). We are committed to providing reasonable accommodation to ensure that all qualified candidates can perform essential functions.