Digital Marketing Director

WEYMAN CREATIVE is seeking a results-driven and innovative Digital Marketing Director to join our dynamic team. In this role, you will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that will elevate our brand presence and engage our target audience. As a key player in our organization, you will analyze market trends, identify opportunities for growth, and leverage data-driven insights to drive our digital marketing initiatives. Your expertise will guide the creation of high-impact campaigns across various platforms, including social media, email marketing, SEO/SEM, and content marketing. You will collaborate closely with cross-functional teams, including creative, sales, and product development, to ensure alignment with our brand vision and objectives. The ideal candidate possesses strong leadership qualities, exceptional communication skills, and a keen understanding of digital advertising trends. By staying ahead of industry developments, you will play a critical role in positioning WEYMAN CREATIVE as a thought leader in our sector, fostering innovation and experimentation within our marketing strategies. If you are passionate about leveraging digital channels to create compelling customer experiences and drive measurable results, we invite you to be part of our creative journey and make your mark at WEYMAN CREATIVE.

Responsibilities

• Develop and execute innovative digital marketing strategies aligned with company objectives.
• Oversee the creation and distribution of engaging content across multiple digital platforms.
• Analyze digital marketing performance metrics and adjust strategies based on data insights.
• Manage and optimize the company's website, ensuring an excellent user experience and SEO best practices.
• Lead social media initiatives to build brand awareness and engage with target audiences.
• Collaborate with cross-functional teams to enhance product launches and promotional campaigns.
• Stay informed about industry trends and emerging technologies to keep the company at the forefront of digital marketing.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• Proven experience in a digital marketing role, ideally with at least 5 years in a leadership position.
• Strong understanding of SEO, PPC, social media, email marketing, and content marketing.
• Experience with web analytics tools (e.g., Google Analytics, SEMrush) and A/B testing.
• Exceptional leadership and team management skills.
• Outstanding written and verbal communication abilities.
• Proficient in project management tools and marketing automation software.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Wellness Resources
• Stock Option Plan