Continental Services
Digital Marketing & Social Media Manager, Forte Belanger
Continental Services, Troy, MI
Digital Marketing & Social Media Manager, Forte Belanger
Department: Marketing 500011
Employment Type: Full Time
Location: Innovation Center
Reporting To: Jacob Bloomhuff
Description
Company Background:
Continental
Founded in the Midwest in 1989, Continental has evolved from an office coffee and vending provider to become the Great Lakes region's leading workplace food and beverage offerings provider. With a commitment to cutting-edge technology, best-in-class logistics, and personalized client attention, Continental consistently ranks among the top contract dining and refreshment providers in the nation.
Forte Belanger
Michigan's special events and catering leader, Forte Belanger has been architecting one-of-a-kind experiences for more than three decades. Forte Belanger's reputation developed from a forward-thinking culture and community-first approach for a rich heritage of creative thinking, remarkable food, and passionate service. Heralded for culinary prowess, Forte Belanger has been locally named Best Caterer, honored nationally by Leading Caterers of America, and recognized internationally with multiple prestigious CATIE Awards among other accolades. Whether an intimate gathering or all-week convention, the firm brings the same attention to detail, precision, and innovative solutions to ensure your unique vision comes to life. Discover remarkable events and the Forte Belanger difference at ForteBelanger.com.
Position Overview:
• Plan, execute, and manage all digital marketing for Forte Belanger's, including SEO, SEM, email marketing, and social media
• Establish and execute digital marketing to distribute content and drive leads for our Forte Belanger's property
• Work with internal resources and external vendors to maintain Forte Belangers's digital presence
• Maintain consistent brand messaging across all social channels
• Identify, analyze, and measure trends and content to assess how well it's performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content.
WHAT YOU'LL DO
Responsibilities:
• Management & Creation of Marketing Collateral, Tools, & Platforms:
o Collaborate with sales and marketing leadership to develop channel marketing strategies aligned with overall business goals and objectives.
o Optimize lead capture mechanisms and improve lead nurturing campaigns.
o Create and coordinate high-impact social media and digital content that's trend-right, brand-authentic and expands Forte Belangers' reach
o Devise and implement content strategies tailored to social channels, including Facebook, Instagram, LinkedIn, and Youtube
o Lead content for Forte Belangers' websites and marketing materials
o Collaborate with the Events Team on campaigns to drive engagement and leads
o Manage and monitor social media operations for Forte Belangers and partner with the Events team to respond to clients and guests
o Develop and customize marketing collateral, sales tools, and promotional materials for channel partners to effectively market and sell our products or services.
o Provide training and support to channel partners on how to use marketing assets and tools to drive customer engagement and sales.
o Plan and execute co-branded marketing campaigns and promotions with channel partners to drive awareness, lead generation, and customer acquisition.
o Collaborate with internal teams and external vendors to develop campaign assets, messaging, and creative elements that resonate with target audiences.
o Tools/Platforms to own/interact with:
§ Smartsheets (Project intake requests & proposal/presentation workflow)
§ ZiFlow (Manage platform contract & license management)
§ Brandfolder
§ BaseCamp3
§ Google Ads + Analytics (shared ownership & understanding in partnership with "Marketing Support Sub-Contractor)
§ Salesforce/Pardot
§ ZoomInfo/Engage
§ ChatBot
§ WordPress
§ Unbounce
§ Adobe Creative Suite
• Providing Marketing Support and Guidance:
o Serve as the primary point of contact for channel partners regarding marketing support, resources, and guidance.
o Oversee (primary point-of-contact) for any Forte Belanger's sales support project requests that are submitted via Smartsheets.
o Offer strategic advice, best practices, and marketing expertise to help partners effectively market and sell our offerings.
• Performance Monitoring and Analysis:
o Track and analyze the effectiveness of channel marketing initiatives, including campaign performance, lead generation, and partner engagement.
o Use data insights to identify trends, opportunities, and areas for optimization, and make recommendations to enhance marketing effectiveness and ROI.
o Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaign
o Preparation of weekly, monthly, and annual reports/trends
• Conversion Optimization:
o Collaborate with sales, marketing, and sales ops teams to optimize the customer journey and enhance conversion rates at each stage of the funnel.
o Implement A/B testing, experimentation, and optimization techniques to continuously improve conversion metrics and drive efficiency.
• Supporting the goal of meeting (exceeding) sales goals for Forte Belanger's through:
o Developing strategy to guide clients toward the appropriate New Business model that best fits their needs
o Generating Leads and nurturing existing client relationships
o Maintaining a thorough view of the competitive and opportunity landscape
o Provide thought leadership and marketing support based on competitive and opportunity landscape
o Organizing and managing all Contracted Services proposals
WHO YOU ARE
Requirements:
• 3+ years managing social media platforms
• Photography background with a discerning eye
• Adept at social media management through Hootsuite, Sprout or similar programs
• Solution-oriented with strong critical and conceptual thinking
• Self-starter who can work independently on several projects simultaneously, and can contribute to functional areas of the business
• Exceptional problem solving skills with the ability to analyze and interpret marketing programs, contracts, financial reports, technical and operational data
• Ability to translate technical knowledge and the requirements into clear and concise communications for a diverse range of stakeholders both internal and external.
• Adept at identifying and resolving problems timely and effectively
• Strong written and verbal communication skills.
• Willingness to accept work assignments that could require additional training
• Adaptable to changes in priorities, assignments, environment, process and methods while maintaining a positive attitude and enthusiasm with all team members
• Personal values align with the company's values and culture.
• Handle confidential information from customers and vendors with due care and proper ethical consideration.
• Proficient in Microsoft Outlook, Excel, Word and PowerPoint
• Paid social media advertising and Google Analytics experience preferred
• Bachelor's degree in Marketing, Communications, English or related field strongly preferred
The duties of this position may change from time to time. Continental reserves the right to add or delete duties and responsibilities at the discretion of Continental or its managers. This job description is intended to describe the general level of work being performed. It's not intended to be all inclusive.
Continental is proud to be an Equal Opportunity Employer.
WHAT YOU'LL ENJOY
We prioritize the health, wellness and work-life balance of our associates and designed our comprehensive compensation packages to reflect that. Full-time associates are eligible for medical, dental and vision insurance, life insurance, disability insurance, parental leave, 401(k) with company match, at-work dining perks, flexible schedules, generous PTO, and a total rewards program. Employees can also use our inclusive employee assistance program. Location-specific perks may also include wellness programming, on-the-job training, corporate-hosted courses, certifications and team events.
To ensure we protect our team members and the integrity of our company, all associates are required to go through a background check prior to starting with the company. The background check will include validation of information supplied on the application, criminal history, and drug screening. Depending on the nature of the position, additional checks such as driving history, physical ability, or credit check may also be required.
Continental offers a highly competitive compensation package.
Continental is proud to be an Equal Opportunity Employer.
Department: Marketing 500011
Employment Type: Full Time
Location: Innovation Center
Reporting To: Jacob Bloomhuff
Description
Company Background:
Continental
Founded in the Midwest in 1989, Continental has evolved from an office coffee and vending provider to become the Great Lakes region's leading workplace food and beverage offerings provider. With a commitment to cutting-edge technology, best-in-class logistics, and personalized client attention, Continental consistently ranks among the top contract dining and refreshment providers in the nation.
Forte Belanger
Michigan's special events and catering leader, Forte Belanger has been architecting one-of-a-kind experiences for more than three decades. Forte Belanger's reputation developed from a forward-thinking culture and community-first approach for a rich heritage of creative thinking, remarkable food, and passionate service. Heralded for culinary prowess, Forte Belanger has been locally named Best Caterer, honored nationally by Leading Caterers of America, and recognized internationally with multiple prestigious CATIE Awards among other accolades. Whether an intimate gathering or all-week convention, the firm brings the same attention to detail, precision, and innovative solutions to ensure your unique vision comes to life. Discover remarkable events and the Forte Belanger difference at ForteBelanger.com.
Position Overview:
• Plan, execute, and manage all digital marketing for Forte Belanger's, including SEO, SEM, email marketing, and social media
• Establish and execute digital marketing to distribute content and drive leads for our Forte Belanger's property
• Work with internal resources and external vendors to maintain Forte Belangers's digital presence
• Maintain consistent brand messaging across all social channels
• Identify, analyze, and measure trends and content to assess how well it's performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content.
WHAT YOU'LL DO
Responsibilities:
• Management & Creation of Marketing Collateral, Tools, & Platforms:
o Collaborate with sales and marketing leadership to develop channel marketing strategies aligned with overall business goals and objectives.
o Optimize lead capture mechanisms and improve lead nurturing campaigns.
o Create and coordinate high-impact social media and digital content that's trend-right, brand-authentic and expands Forte Belangers' reach
o Devise and implement content strategies tailored to social channels, including Facebook, Instagram, LinkedIn, and Youtube
o Lead content for Forte Belangers' websites and marketing materials
o Collaborate with the Events Team on campaigns to drive engagement and leads
o Manage and monitor social media operations for Forte Belangers and partner with the Events team to respond to clients and guests
o Develop and customize marketing collateral, sales tools, and promotional materials for channel partners to effectively market and sell our products or services.
o Provide training and support to channel partners on how to use marketing assets and tools to drive customer engagement and sales.
o Plan and execute co-branded marketing campaigns and promotions with channel partners to drive awareness, lead generation, and customer acquisition.
o Collaborate with internal teams and external vendors to develop campaign assets, messaging, and creative elements that resonate with target audiences.
o Tools/Platforms to own/interact with:
§ Smartsheets (Project intake requests & proposal/presentation workflow)
§ ZiFlow (Manage platform contract & license management)
§ Brandfolder
§ BaseCamp3
§ Google Ads + Analytics (shared ownership & understanding in partnership with "Marketing Support Sub-Contractor)
§ Salesforce/Pardot
§ ZoomInfo/Engage
§ ChatBot
§ WordPress
§ Unbounce
§ Adobe Creative Suite
• Providing Marketing Support and Guidance:
o Serve as the primary point of contact for channel partners regarding marketing support, resources, and guidance.
o Oversee (primary point-of-contact) for any Forte Belanger's sales support project requests that are submitted via Smartsheets.
o Offer strategic advice, best practices, and marketing expertise to help partners effectively market and sell our offerings.
• Performance Monitoring and Analysis:
o Track and analyze the effectiveness of channel marketing initiatives, including campaign performance, lead generation, and partner engagement.
o Use data insights to identify trends, opportunities, and areas for optimization, and make recommendations to enhance marketing effectiveness and ROI.
o Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaign
o Preparation of weekly, monthly, and annual reports/trends
• Conversion Optimization:
o Collaborate with sales, marketing, and sales ops teams to optimize the customer journey and enhance conversion rates at each stage of the funnel.
o Implement A/B testing, experimentation, and optimization techniques to continuously improve conversion metrics and drive efficiency.
• Supporting the goal of meeting (exceeding) sales goals for Forte Belanger's through:
o Developing strategy to guide clients toward the appropriate New Business model that best fits their needs
o Generating Leads and nurturing existing client relationships
o Maintaining a thorough view of the competitive and opportunity landscape
o Provide thought leadership and marketing support based on competitive and opportunity landscape
o Organizing and managing all Contracted Services proposals
WHO YOU ARE
Requirements:
• 3+ years managing social media platforms
• Photography background with a discerning eye
• Adept at social media management through Hootsuite, Sprout or similar programs
• Solution-oriented with strong critical and conceptual thinking
• Self-starter who can work independently on several projects simultaneously, and can contribute to functional areas of the business
• Exceptional problem solving skills with the ability to analyze and interpret marketing programs, contracts, financial reports, technical and operational data
• Ability to translate technical knowledge and the requirements into clear and concise communications for a diverse range of stakeholders both internal and external.
• Adept at identifying and resolving problems timely and effectively
• Strong written and verbal communication skills.
• Willingness to accept work assignments that could require additional training
• Adaptable to changes in priorities, assignments, environment, process and methods while maintaining a positive attitude and enthusiasm with all team members
• Personal values align with the company's values and culture.
• Handle confidential information from customers and vendors with due care and proper ethical consideration.
• Proficient in Microsoft Outlook, Excel, Word and PowerPoint
• Paid social media advertising and Google Analytics experience preferred
• Bachelor's degree in Marketing, Communications, English or related field strongly preferred
The duties of this position may change from time to time. Continental reserves the right to add or delete duties and responsibilities at the discretion of Continental or its managers. This job description is intended to describe the general level of work being performed. It's not intended to be all inclusive.
Continental is proud to be an Equal Opportunity Employer.
WHAT YOU'LL ENJOY
We prioritize the health, wellness and work-life balance of our associates and designed our comprehensive compensation packages to reflect that. Full-time associates are eligible for medical, dental and vision insurance, life insurance, disability insurance, parental leave, 401(k) with company match, at-work dining perks, flexible schedules, generous PTO, and a total rewards program. Employees can also use our inclusive employee assistance program. Location-specific perks may also include wellness programming, on-the-job training, corporate-hosted courses, certifications and team events.
To ensure we protect our team members and the integrity of our company, all associates are required to go through a background check prior to starting with the company. The background check will include validation of information supplied on the application, criminal history, and drug screening. Depending on the nature of the position, additional checks such as driving history, physical ability, or credit check may also be required.
Continental offers a highly competitive compensation package.
Continental is proud to be an Equal Opportunity Employer.