Marketing Campaign Strategist/Manager:

Primary Skills: Campaign Strategy (Expert), Digital Marketing (Advanced), Marketing channels (Expert), Lifecycle Marketing (Expert) Contract Type: W2 Duration: 6 Months Location: Austin, TX - 73301 (100% Remote) Pay Range: $55- $60 per hour JOB SUMMARY: Spearhead the development and execution of integrated marketing campaigns that support client's business objectives, driving customer engagement throughout the lifecycle from awareness to retention. The strategist will lead a cross-functional team, ensuring campaigns are innovative, effectively managed, and executed on time and within budget to meet specific pipeline targets. This role is central to enhancing customer journeys, optimizing marketing tactics to scale user acquisition, and improving conversion metrics, with a focus on testing and learning for continuous improvement. JOB RESPONSIBILITIES: Develop and manage targeted, multi-touch campaigns to generate pipeline and address the customer lifecycle. Orchestrate campaign execution across marketing channels, ensuring alignment with overall strategy. Partner closely with product, sales, and marketing teams to lead growth initiatives driving acquisition, pipeline acceleration, and retention. Create and manage customer lifecycle journeys to expedite the purchase process. Analyze and optimize the marketing conversion funnel, leveraging insights to inform strategy and execution. JOB REQUIREMENTS: Expertise in developing and executing integrated marketing campaigns. Strong analytical skills with a track record of data-driven decision-making. Profound understanding of digital marketing, lifecycle marketing best practices, and multichannel program execution. Experience in a similar role, preferably within the technology or software industry, with a comprehensive understanding of marketing strategies to drive growth in strategic accounts and user acquisition at scale. ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!