Ovative Group
Director, Marketing Analytics & Measurement
Ovative Group, Minneapolis, MN
About Ovative Group
Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino's, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.
Recognized eight consecutive years on Star Tribune's list of Top 150 Workplaces and five years on Inc. 5000's list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.
About the Role
Ovative's company vision is to "Transform the measure of marketing success" and the Measurement Solutions team is a critical driver of our differentiation and success.
The Measurement Solutions team is responsible for turning data into action for our clients. We help to simplify the complexities of Marketing Measurement and provide our clients with the confidence to make decisions that drive real impact to their business.
In this role, you'll drive the measurement strategy and execution for a portfolio of clients. You'll lead a team of measurement experts responsible for developing measurement strategies, managing data processes, implementing MMM and MTA solutions, leading testing & experimentation, generating standard and ad hoc reporting, and performing analyses leading to insights and action. Your team will leverage a mix of Ovative propriety tech through our EMRge solution, as well as, best-in-class 3rd party tools and solutions to meet your client's needs. You'll partner closely with internal Data Science, Client Services, Media Activation, and Product teams, and you'll interact directly with key client stakeholders, ranging from C-level executives to functional operators across media, finance and analytics functions.
This role has the opportunity to drive significant value for Ovative and our clients. You'll be at the forefront of a rapidly evolving industry, facing challenging problems, and surrounded by a world-class team. If you thrive in a fast-paced environment that requires innovative and structured thinking and problem-solving, this role will be a great fit.
Responsibilities
Team Leadership & Empowering Others:
Client Engagement:
Thought Leadership:
Subject matter expertise:
Ovative Leadership:
Requirements & Skills Needed
Pay Transparency
At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.
For our Director positions, our compensation ranges from $123,000 to $228,000, which is inclusive of a 30% bonus.
Benefits of Working at Ovative Group
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture
Culture matters and we've been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We're open in communication and floor plan. We're flat - our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Compensation and Insurance
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We're rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy
Working at Ovative won't be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it'll be the most rewarding job you'll ever have. If you think you can make us better, we want to hear from you!
Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino's, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement.
Recognized eight consecutive years on Star Tribune's list of Top 150 Workplaces and five years on Inc. 5000's list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.
About the Role
Ovative's company vision is to "Transform the measure of marketing success" and the Measurement Solutions team is a critical driver of our differentiation and success.
The Measurement Solutions team is responsible for turning data into action for our clients. We help to simplify the complexities of Marketing Measurement and provide our clients with the confidence to make decisions that drive real impact to their business.
In this role, you'll drive the measurement strategy and execution for a portfolio of clients. You'll lead a team of measurement experts responsible for developing measurement strategies, managing data processes, implementing MMM and MTA solutions, leading testing & experimentation, generating standard and ad hoc reporting, and performing analyses leading to insights and action. Your team will leverage a mix of Ovative propriety tech through our EMRge solution, as well as, best-in-class 3rd party tools and solutions to meet your client's needs. You'll partner closely with internal Data Science, Client Services, Media Activation, and Product teams, and you'll interact directly with key client stakeholders, ranging from C-level executives to functional operators across media, finance and analytics functions.
This role has the opportunity to drive significant value for Ovative and our clients. You'll be at the forefront of a rapidly evolving industry, facing challenging problems, and surrounded by a world-class team. If you thrive in a fast-paced environment that requires innovative and structured thinking and problem-solving, this role will be a great fit.
Responsibilities
Team Leadership & Empowering Others:
- Lead, manage, and develop multiple teams of high-performing marketing measurement experts
- Manage and develop individual team leaders, supporting career growth and individual success
- Partner with other Measurement Solutions leaders to drive the direction, vision, roadmap, and execution of the Measurement Solutions team strategy
- Define and drive strategy across team structure, roles, development, and clients
- Work across internal Ovative teams to move roadblocks, figure out new solutions, and find ways to achieve Ovative goals working together
- Lead efforts to grow and evolve our Measurement skills, knowledge, toolset, product offerings, and culture
Client Engagement:
- Work with leadership (client and internal) to review services, identifying areas for improvement and altering strategies and scope
- Show up as senior measurement leader during crucial client moments to support the team and help guide everyone to successful outcomes
- Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work
Thought Leadership:
- Address complex, open-ended analytics requests in a structured manner (often by working with your teams and other Ovative partners or clients)
- Identify & focus on what matters most to move the client's business forward
- Lead efforts to grow and evolve our consulting & advisory skills to drive project-based expansions with new and existing clients
Subject matter expertise:
- Develop deep understanding of marketing measurement technology and how it impacts data/analytics/clients-business
- Connect client data/business trends and tell a compelling story to clients and other partners in order to provide clarity and help leaders understand business
- Help connect the measurement work Ovative does to our clients business models, goals, and challenges
Ovative Leadership:
- Join the extended Leadership Team at Ovative: participate in several monthly leadership forums focused on team, business, client, and strategic initiatives; regularly interact with the founder and CEO on important efforts to strengthen and grow Ovative
- Engage in and lead strategic internal initiatives across Ovative, bringing forward subject matter expertise and structured problem-solving approaches to build foundation for growth
- Support Ovative's own strategy development and strategic planning process, along with the Measurement team's strategy
Requirements & Skills Needed
- 7-10 years of experience working with clients (internal or external)
- 3+ years experience managing team(s) of 5+ size
- Experience within marketing industry (digital marketing preferred)
- Experience working with MMM/MTA marketing models
- Experience with designing and reading media tests & experiments
- Experience managing large data sets and summarizing in useful reporting views
- Excellent communicator & collaborator between multiple stakeholders & partners
- Experience communicating and partnering with executive leaders (Directors, VPs, CMOs, CFOs, etc)
- Must be able to thrive working in ambiguous situations
- Action oriented, self-driven hunger to take immediate action and make decisions quickly
- Prefer experience working with web analytics data, such as digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)
- Prefer experience connecting complex marketing data & situations into tangible actions to progress initiatives forward
Pay Transparency
At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.
For our Director positions, our compensation ranges from $123,000 to $228,000, which is inclusive of a 30% bonus.
Benefits of Working at Ovative Group
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture
Culture matters and we've been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We're open in communication and floor plan. We're flat - our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Compensation and Insurance
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We're rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy
- Access to all office spaces in MSP, NYC, and CHI
- Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams.
- Flexible paid vacation policy
- 401k match program
- Top-notch health insurance options
- Monthly stipend for your mobile phone and data plan
- Sabbatical program
- Charitable giving via our time and a financial match program
- Shenanigan's Day
Working at Ovative won't be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it'll be the most rewarding job you'll ever have. If you think you can make us better, we want to hear from you!