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H-ART

Integrated Media Director

H-ART, Columbus, OH, United States

Integrated Media Director

Reports to: VP, Media + Analytics

This position is available in any of our offices: Columbus OH, Toledo OH or Washington DC. Our preference is hybrid, but we're open to remote for the right fit

THE ORGANIZATION

Hartis a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach higher. Our promise of Every Day Greater™ is an outgrowth of our distinctive capability to move audiences from apathy to advocacy by designing and deploying empowering, unified brand experiences. Join us in our never-ending quest to move brands to better places for a better world.

SUMMARY

Hart is looking for a Director/Associate Director to join the Media & Analytics department. This position will serve as the media lead across multiple accounts, applying their media expertise to support junior team members in the direction for their work, and guide the Integrated Media group's overall product quality & capabilities.

RESPONSIBILITIES

  • Collaborate with Account leads to understand the business of core accounts, align on campaign parameters and identify proactive opportunities to support business objectives
  • Build solid, cross-channel media strategies, infusing brand goals, consumer analysis, marketplace insights, and channel trends/best practices
  • Design client presentations that clearly communicate the strategy & rationale, and connect from client objective, through channel recommendation and KPI/measurement identification
  • Maintain relationships in the industry across all channels, resources & systems, identifying new tools, tech and solutions to bring to clients
  • Collaborate with Performance Media team as needed to develop tactical media plans, including target/tactic recommendations and vendor selection/media mix summaries
  • Oversee the execution & stewardship of the buys, partnering where relevant with the Performance Marketing and Analytics groups, negotiating with vendors & evaluating RFPs
  • Supervise Integrated Media Supervisors and Planner/Buyer team members, supporting their development and ensuring quality of work
  • Guide client reporting/performance recaps, highlighting KPI performance/optimizations as well as end of campaign deeper learnings & implications
  • Access proprietary & secondary tools & sources to guide strategy and ensure buy stewardship/accuracy of performance.
  • Work collaboratively across other departments (PR, Account, Strategy, Creative, Web, Finance) to ensure connectivity of media to the broader marketing strategy
  • Lead new business development & presentations as needed
  • Includes client and agency location travel as needed (<25%)
QUALIFICATIONS
  • Bachelor's Degree in a relevant field (Marketing, Advertising, etc), and 10+ years' experience. Agency experience preferred
  • Cross-channel planning experience required
  • Traditional Media buying experience preferred
  • Data-Driven strategic mindset a must
  • Adaptability in a fast-paced environment with evolving priorities
  • Proficiency across a variety of media planning and buying tools, including: Nielsen, ComScore, MRI-Simmons, Scarborough, WARC, Kantar, Strata, Digital Platforms (FB/IG, GA4)
  • Strong Microsoft Office skills - particularly Excel & PowerPoint
  • At least 3+ years' experience working with mid- to senior-level clients directly
  • Broad B2C and B2B experience preferred
PERSONAL SKILLS AND CHARACTER TRAITS
  • You enjoy the creative atmosphere and energy a modern agency setting provides.
  • You have very strong interpersonal skills and top-notch verbal and written communication skills.
  • You can empathize with clients, partners, and stakeholders in politically challenging environments and work well under pressure within given timeframes.
  • You are deeply fluent in digital, eager to learn, and want to grow rapidly in our organization.
  • You are an inclusive and supportive team player who can work in cross-functional teams with people of different grades and backgrounds.
  • You have a penchant for results and an entrepreneurial mindset; you bring a can-do mentality to everything you touch.
  • You can work fast and independently with great precision and accuracy.
WHAT WE OFFER
  • An exciting and intellectually challenging job within a leading, independent brand transformation agency that honors and lives its values:
    • We are Champions for Others.
    • We are Human-First.
    • We Act as One.
    • We incite New Growth.
    • We invite Exploration.
  • A fruitful salary, perks, and benefits package.
  • A hybrid work environment.
  • Generous amount of paid time off annually + paid holidays.
  • Flexible spending accounts for health and dependent care.
  • Health Savings Account option with employer match.
  • Paid short-term and long-term disability coverage.
  • Daily snacks, beverages, and full access to our on-site tavern and lounge.
  • An employee experience that fosters and provides deeper connections, vital flexibility, personal growth, holistic well-being, and shared purpose.


We employ great people from an ever-widening variety of backgrounds - not just because it's the right thing to do but also because we believe that diverse perspectives make our agency stronger and more innovative. If you share our values, come find your place in our community. Meet us on @_hartinc and hartinc.com/careers to learn more.

Hart is an equal opportunities employer and continually seeks to advance the concepts of equal employment opportunity to all applicants and employees. As such, Hart does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.