Senior Director, Video & Social Monetization

Responsibilities

Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners - in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SiriusXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.

How you'll make an impact:

We are seeking a strategic and dynamic individual to lead our new branded content sponsorships initiative within the podcast advertising division. This entrepreneurial leader will be responsible for establishing and driving a holistic branded content offering for our advertising clients, anchored by the top creators in the SiriusXM Podcast Network. The ideal candidate will have a proven track record of working with creators to build out a scalable sponsored content business with domain expertise in Sales, Media Production, Operations, or similar roles within traditional media, social media, podcasting, influencer marketing, or talent management industries. Additionally, they demonstrate deep knowledge of the creator economy and the myriad ways of monetizing audience engagement through branded content sponsorships. This can include affiliate marketing opportunities, product placement, personal experience, and standard ad units across all channels (TikTok, Instagram, and other social media platforms, YouTube and other video platforms, audio/podcast players, and live events).

What you'll do:

Strategy Development & Execution:

• Develop and execute a comprehensive go-to-market strategy for branded content sponsorships, with a particular focus on Video and Social content, as a critical revenue channel within the SiriusXM Media podcast advertising division.
• Develop and maintain a business plan for the branded content division, outlining revenue goals and growth strategies, working cross functionally with stakeholders across Content, Production/Programming, Talent Management, Marketing, Advertising Sales, and Operations (Trafficking, Client Services, Sales Development).
• Use SiriusXM's Build and execute this competency for Unwell Networks, which will serve as the blueprint for our other priority networks.

Operational Leadership:

• Manage day-to-day operations of the branded content partnerships team, including sales, content production, talent partnerships, and operations.
• Design and optimize operational workflows to ensure seamless execution of sponsorship campaigns.
• Coordinate with internal teams to execute campaigns, ensuring all deliverables and commitments are met with both clients and talent.

Campaign Strategy:

• Oversee end-to-end management of branded content campaigns, including ideation, creative direction, content review/approvals, and performance analysis.
• Develop and implement scalable programs that can be replicated across different campaigns, with a focus on utilizing Video products across Social platforms, ensuring maximum reach and engagement

Data-Driven Decision Making:

• Establish a measurement framework to assess the performance of brand content partnerships, standardize metrics, and report on key performance indicators (KPIs) to stakeholders
• Utilize analytics tools to track, analyze, and report on campaign performance, adjusting strategies as necessary to meet business objectives

Sales & Revenue Generation:

• Partner with internal co-sellers to prospect and close new business
• Focus on developing key advertiser accounts, proactively prospecting, qualifying, growing, and maintaining an account list that includes primarily brands and large agencies.
• Create innovative sales presentations and proposals, incorporating industry research and campaign performance data.
• Negotiate pricing and contractual agreements to secure lucrative sponsorship deals.

Client & Talent Relationships:

• Develop and participate in pitches to both talent and advertising clients/agencies.
• Ensure the highest level of sales and operational customer service for our clients.
• Prospect and cultivate key senior-level ad agency and company relationships.
• Individual Contributor role

What you'll need:

• 10+ yrs overall experience in advertising media industry
• BA/BS Degree or related industry experience.
• 5+ years in digital video advertising sales and Social Monetization, with strong familiarity with YouTube's advertising ecosystem.
• Industry Knowledge: Prior relationships with brands/agencies are essential.
• Experience from traditional media, social media, podcasting, influencer marketing, media production, or talent management fields is highly desirable.
• Communication: Excellent written and verbal communication skills, with good public speaking and presentation abilities.
• Interpersonal Skills: Ability to interact and work with staff at all levels.
• Organization: Strong attention to detail, organizational skills, and ability to handle multiple tasks in a fast-paced environment.
• Professionalism: Ability to project professionalism over Zoom/phone and in person.
• Teamwork: Ability to work independently and in a team environment.
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $148,000 to $241,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.