Media Director - Accountability

Critical Mass is seeking an experienced Media Director - Accountability, to join our growing team. As the Media Director you will create a consistent foundation for growth in strategy and client business. You will be responsible for all channels and opportunities that help deliver on a client's goals.

Remote work is not an option for this role.

You Will:

• Establish and maintain strong relationships with clients providing regularly updates and addressing any concerns
• Define key performance indicators (KPIs) and metrics that align with the client's goals
• Continuously monitor and analyze campaign data to assess how well the media campaigns are performing identifying trends, opportunities, and areas for improvement
• Create reports and visualizations that communicate campaign results and insights effectively to clients and internal teams.
• Oversee budget allocation for media campaigns to ensure that resources are used efficiently, and that the client is getting the best possible return on investment.
• Collaborate with the client and the agency's internal teams to develop media strategies and plans that align with the client's business goals ensuring that the strategies are data-driven and designed to maximize ROI.
• Assess the performance of various media channels and platforms to determine which ones are most effective for achieving the client's objectives
• Ensure that media campaigns follow industry regulations, client guidelines, and best practices in advertising
• Stay informed about the latest advertising technologies and tools that can improve campaign performance and accountability
• Oversee and guide the performance of the media planning and buying teams, providing direction, support, and mentoring
• Work closely with data analysts and data science teams to extract meaningful insights from campaign data and leverage data-driven decision-making
• Develop forecasts and projections for campaign performance, budgets, and expected results to provide clients with realistic expectations
• Conduct post-campaign analysis to evaluate the effectiveness of media campaigns, assess what worked and what didn't, and gather insights for future campaigns

You Have:

• 7-10 years' experience in media buying/executing self-certification and hands on experience in key platforms: Google, Meta, Tik Tok, DCM, Strat, etc.
• 5+ years of team management experience and accountability
• Strong mathematic and analytical skills
• Effective time management and organizational skills, as well as strong attention to detail
• Expertise of media consumptions habits across YouTube, CTV, OLV, Digital Audio, Digital Display, and Social
• Expertise in the principles of marketing and advertising, as well as expertise of media concepts and terms, creative and budget requirements
• Technical expertise with DSP (DV360, TTD, etc) Prisma, DV, IAS, DCM, and Microsoft Suite, and training others how to use them
• Detail oriented, have exceptional organizational skills and multi-tasking capabilities
• Excellent verbal and written skills and are comfortable presenting to audiences
• A collaborative and forward-thinking mindset
• Experience in automotive a plus

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible! CM new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days per week.

The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships
• Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$150,000—$170,000 USD

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmassand. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.