Marketing and Sales Director
Meadowview of Johnston, Johnston, IA, United States
Job Title: Marketing and Sales Director
Location: Meadowview of Johnston
Job Description: Meadowview of Johnston, premier assisted living and independent living communities, is seeking a dynamic and results-driven Marketing and Sales Director to lead our marketing and sales initiatives. As the Marketing and Sales Director, you will play a pivotal role in promoting our facility, attracting potential residents, and driving occupancy through strategic marketing and sales efforts.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field (preferred)
- Proven experience in marketing and sales, preferably in the healthcare or senior living industry
- Strong leadership skills with the ability to motivate and inspire a sales team
- Excellent communication and interpersonal skills
- Demonstrated ability to develop and execute effective marketing strategies
- Proficiency in CRM software and Microsoft Office Suite
- Understanding of regulatory requirements related to assisted living and independent living facilities
Job Duties:
- Develop and implement comprehensive marketing and sales strategies to drive occupancy and meet revenue targets
- Build and maintain relationships with referral sources, including healthcare professionals, social workers, and community organizations
- Plan and execute marketing events, presentations, and outreach activities to promote Meadowview of Johnston within the local community
- Lead and mentor the sales team to ensure they meet or exceed sales goals
- Collaborate with other department heads to ensure a seamless transition for new residents
- Conduct market research and analysis to identify trends, competitive threats, and opportunities for growth
- Monitor and evaluate the effectiveness of marketing campaigns and adjust strategies as needed
- Oversee the admissions process, ensuring a positive experience for prospective residents and their families
Benefit Overview:
- An inspiring leadership team fostering a fun and diverse culture, supporting long-term career growth.
- Defined career path with opportunities for advancement within the organization.
- Tuition reimbursement assistance to support continuous learning and professional development.
- Comprehensive benefits package including Medical, Dental, Vision, EAP, Matching 401K, Life and Disability insurance, and more, effective from the first day following 30 days of employment.
- Paid Time Off and Holiday Pay for work-life balance.
- And more!
Why Join Us?
At Meadowview of Johnston, we pride ourselves on offering a warm, inviting environment where residents feel at home and supported every day. As a new, gorgeous community, we provide a modern, comfortable living experience with state-of-the-art amenities, thoughtful design, and personalized care options. Whether you're looking to join as a resident or as a team member, Meadowview of Johnston offers a unique opportunity to be part of something truly special. Our passionate team is dedicated to providing the highest level of care and creating an atmosphere where residents thrive. Join us today and be part of a vibrant, growing community where compassion, respect, and quality of life are our top priorities.
Meadowview of Johnston is an equal opportunity employer and is committed to ensuring a diverse, inclusive, and non-discriminatory work environment. We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other characteristic protected by federal, state, or local law.