Digital Marketing Manager: Audience Journeys and Personas, AWS Segments Marketin

Description Would you like to help software companies (ISVs), startups, and small businesses accelerate and maximize their success using the cloud? Amazon Web Services (AWS) is on a hunt for a Digital Marketing Manager focusing on Audience Journeys and Personas to be part of a team that's shaping the future of how AWS connects with key customer segments. In this role, you will be the audience targeting, segmentation, persona-based journey design and database growth expert as part of a team that is building a new marketing engine to digitally engage zero-billing / low-billing accounts. This role is ideal for a data-driven digital marketing program manager with a passion for developing sophisticated targeting, segmentation, customer data hygiene, and database growth strategies for key stages of the customer lifecycle. Your work will be crucial in supporting our teams gain deeper understanding in our marketable customer database, model audience segments and set up relevant customer cohorts using the latest martech solutions to drive personalized experiences across channels, ultimately maximizing the ROI of marketing investment in customer acquisition and growth. Key job responsibilities Collaborate with martech, data science, marketing analytics, operations, campaigns and programs teams to develop a cohesive audience targeting strategy and persona-based journey design for each digital channel and campaign. Deliver personalized, real-time audience journeys and content to engage and convert various types of audiences in our key customer segments Regularly provide in-depth analysis and recommendations for growing and enriching marketable customer contact records across key target segments. Strategically enrich audience data records by leveraging various internal and external data sources and databases. Proactively identify and deliver audience behavioral insights and database growth trends to global and regional stakeholders. Work with the customer research team to gather audience insights through qualitative and quantitative audience and persona research projects. Influence the roadmap of data science, customer channel and technology teams on all things related to targeting solutions, measurement, database enrichment, and data platforms integration. About the team Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional Basic Qualifications 5+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience building and optimizing multiple, simultaneous marketing campaigns Experience in audience segmentation and targeting -Proven experience in audience management, customer lifecycle, email marketing, or CRM management, ideally in B2B or SaaS environments. -Excellent analytical skills with a focus on performance tracking and data-driven decision-making. -Strong project management and organizational skills to handle complex workflows and multiple campaigns simultaneously. -Collaborative mindset with experience working across departments to drive joint initiatives. Preferred Qualifications Experience in multi-territory campaign management Expertise in automation, and campaign management tools (e.g. Marketo, Salesforce). Experience working in the cloud industry Experience working in global teams Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.