Senior Media Buyer

We are DR Power, a Generac Company, professional power equipment done right.

Established in 1985, we are a leader in the design and manufacture of professional-grade gas and battery-powered outdoor power equipment. We are dedicated to the enduring quality and uncompromising performance of everything we build. We stand behind every DR® product and are here to help every customer regardless of when or where they made their initial purchase.

Job Description: The Media Buyer II is responsible for driving the expansion of media programs through critical analysis of available data and negotiations with media vendors. The Media Buyer II provides strategic direction across the buying team; executing strategic campaigns and buying plans, staying in budget and optimizing performance, campaign health, and profitability. In addition, this role maintains stability of assigned accounts, expanding the advertising program through networking, research, negotiation, and testing.

Job Responsibilities:

• Negotiates rates to ensure maximum profitability.

• Prepares any correspondence needed for negotiation and maintaining relationships with outside representatives and/or agencies.

• Monitors profitability and performance of current ad schedule.

• Reviews ad performance on each media account prior to scheduled start date of future ads to determine how buys should be made (rates, placements, creative, etc.)

• Coordinates advertising schedules and creates advertising contracts on assigned accounts utilizing our proprietary ad database

• Coordinates with Production regarding creative needs for advertising including review of advertising pieces before public viewing

• Provides strategic direction across the media buying team.

• Informs manager of any issues on accounts or media that will affect the overall bottom line, either immediately or in the future Maintains marketing database and advertising performance metrics

• Testing into and expanding into new media which results in profitable ROI

• Initiates strategies for improvement of production and other systems in the department and helping to implement them

• Coordinates the trafficking of all ad buying contracts, insertion orders, vendor relations, and reviews and enters/approves all related invoices

• Other duties as assigned

Minimum Qualifications:

• Bachelor’s degree in marketing/communications; or 5+ years related experience and/or training; or equivalent combination of education and experience

• 5 Years of Advertising or Media Experience

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.