Creative Strategist

Who we are...

BMF is a global integrated creative marketing agency known for humanizing brands in unexpected, inspiring, and impactful ways. Elevating brands who seek a relevant role in cultural conversations important to their audiences, BMF has a global client roster that includes Marriott, Visa, Disney, Estée Lauder, Crystal, Lamborghini, Gucci, Lilly Pulitzer, and Japan Airlines. BMF was most recently honored by Ad Age as a 2023 Small Agency Award winner in the "Campaign Of The Year" category for its work with CBS.

Who we want...

Our growing and dynamic agency is now looking for a Full-Time Creative Strategist to join our Strategy team.

What you will do...

Marketing

• Develop insight-driven, channel-agnostic BIG ideas that pay off client briefs that drive awareness, engagement, earned attention and sales
• Manage the creative strategy process from start to finish, working with and integrating all BMF offerings across the company

Research

• Use research to build a story about consumers, category, culture, and brand
• Synthesize research findings to glean and articulate empathic insights that relate to consumer attitudes and human truths to tee up creative concepts

Storytelling

• Serve as chief storyteller with the ability to create a verbal visualization of concepts and marketing strategies
• Write outlines in google docs, architect decks in keynote, and write consumer facing copy
• Work with agency counterparts to develop strategies for integrated programs
• Develop creative and strategic winning programs for new and existing clients
• Ensure integrated proposals are aligned to the overall strategy

Copywriting

• Possess a strong passion for writing and highly skilled at it
• Have the ability to complete multiple copywriting assignments efficiently

Creative Process/Project Management

• Collect, articulate, and develop ideas from internal and external stakeholders
• Drive processes, deliverables and quality control; serve as overseer and editor
• Strive for even better ideas
• Manage fast-paced work masterfully and juggle demands for different clients

Results

• Work with account management and client teams to determine program KPIs Propose program evaluation and measurement methods to demonstrate positive ROI

Pulse

• Stay abreast of category, social, and cultural trends to present clients to inspire cutting-edge creative solutions

Admin

• Attend and schedule internal and client meetings as needed
• Create and adhere to work-back schedules and timelines
• Coordinate deliverables of cross-functional teams
• Schedule meetings using Outlook / Zoom
• Follow project comms channels
• Note-taking

The salary range for this role is $80-100K and is based on experience, responsibilities of the position, subject matter expertise and is location specific.

Requirements

• You have 5-7 years of experience working in a fast-paced agency setting
• You have proven work experience as an agency creative, strategist or other similar relevant role. Hybrids preferred!
• You have a demonstrable ability to communicate, present and influence key stakeholders at all levels
• You are proficient in Keynote and have experience creating decks and pitching
• You are an excellent copywriter with attention to detail; your use of language and persuasive writing get people excited
• You are extremely organized and can work under pressure; you have the ability to plan, organize and prioritize multiple projects and maintain tight deadlines
• You have the ability to come up with your own ideas, while also being open to creative input from others
• You should be able to skillfully capture all ideas generated during brainstorms and working sessions. Additionally, you should have the ability to take direction on the next steps
• You are an excellent communicator and have great presentation and verbal communication skills
• You're a great listener, and can take other people's ideas, and make them even better
• You have a remarkable sense of creativity, combined with a practical and business-oriented mindset. You appreciate traditional methods, but also possess innovative ideas that fall outside the norm.
• You have a proven understanding/experience using both traditional and new digital tools and tactics
• You possess a knack for employing creative and resourceful research skills, exploring unconventional avenues to unearth the solutions
• You excel in collaborating in cross-functional teams (and independently), and excel in a dynamic and fast-paced environment
• Integrated, experiential, and non-traditional marketing experience strongly preferred
• Bachelor's degree required

Benefits

Why BMF...

Celebrating 20 years in business, the award-winning boutique agency is helmed by partners Brian Feit, Bruce Starr, and Ed Starr, and is supported by an experienced global team of both long-standing BMFers, and recent executive-level hires. BMF's international network of cross-disciplinary creative marketers build extraordinary brand experiences around the world, and across channels. The agile team provides a fully integrated service offering, from strategy and creative to experiential, digital, talent, and public relations.

We want you to be part of a dynamic and creative team. We are vanguards in creative strategy and experts in leveraging emerging trends in popular culture, the arts, fashion and technology. We connect brands with media, influencers, artists and consumers to create today's leading experiential activations in the market. And we've got the cred too: we were featured in Event Marketer's IT List of Top 100 Event Agencies for the past four years.

What we offer...

• A fast-paced, creative and collaborative environment with supportive leadership.
• A culture that values ideas and innovation from everyone at every level.
• Ongoing professional development and training; we will empower you to take charge of your career path.
• Strong benefits including health and dental and unlimited time off.
• We are an LGBT-owned business certified by the NGLCC (nglcc.org) with diversity and inclusion as part of the agency's core DNA.