Director of Influencer Marketing

DIRECTOR INFLUENCER MARKETING

LOS ANGELES, CA

Who We Are

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what's right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn't have to be so serious!).

What You'll Be Doing

As the Director of Influencer Marketing, you will drive brand awareness, customer engagement, and loyalty by leading the development and execution of impactful influencer strategies. You'll manage influencer campaigns across gifting, paid partnerships, and affiliate programs, working closely with cross-functional teams to ensure seamless integration with broader marketing efforts. This is a full-time, hybrid role based in West LA, managing an Associate Manager.

Key Responsibilities

Influencer Strategy & Relationship Management

• Develop and lead influencer strategies for product launches and brand campaigns
• Oversee influencer seeding, gifting, and content creation to engage and grow the creator community
• Build and nurture authentic relationships with influencers and their teams
• Use Tribe to continuously assess engagement, awareness, and EMV, refining gifting strategies to focus on the most impactful creators
• Stay informed on industry trends, competitive, and emerging platforms to keep Tower 28 at the forefront of influencer marketing
• Manage the influencer budget to maximize ROI

Campaign Management

• Lead 360-degree influencer marketing campaigns aligned with brand goals
• Define and track KPIs regularly to optimize campaign success
• Collaborate with cross-functional teams to integrate influencer strategies with overall marketing
• Manage experiential activations to generate excitement and enhance customer engagement
• Deliver regular performance reports to senior leadership, highlighting key metrics and opportunities to improve campaign performance

Earned & Paid Media

• Lead "always-on" influencer programs to drive brand awareness and consistently generate engaging content
• Source and amplify content from key creators to enhance brand awareness
• Partner with digital growth teams to balance brand awareness and performance marketing KPIs

Requirements

• Bachelor's degree required
• 7+ years of full-time work in influencer marketing, with experience in campaign management and developing influencer strategies
• Demonstrated success in executing influencer campaigns that drive brand awareness, engagement, and community
• Passion for following influencer marketing trends, consumer behavior, and cultural insights
• Strong communication and interpersonal skills, with a strong ability to foster and maintain relationships
• Data-driven with a sharp analytical mindset; experienced in setting and measuring KPIs to provide actionable insights
• Enthusiasm for scaling brands in a fast-paced environment
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
• Ability to operate both strategically and tactically, as a hands-on collaborator
• Comfortable with ambiguity and adapting to shifting priorities
• Ideally has managed others in the past (associates, coordinators, interns)
• Strong team player and work ethic

We Offer

• Salary range: $145-165k depending on experience
• Excellent benefits, including healthcare, dental, vision
• Holidays, vacation, and sick time
• Summer Fridays and quiet week between Christmas and New Years