Global Director of Marketing

Overview: As the Global Director of Marketing, you will lead the strategic direction and execution of all organizational marketing initiatives. This includes developing and incorporating comprehensive marketing strategies that align with our business goals. You will have the opportunity to work closely with cross-functional teams, leverage advanced marketing technologies, and significantly impact our organization's growth trajectory.

Objectives:

• Developing and implementing strategic marketing plans that align with the company's business objectives and target audience in the target audience market.
• Ensuring the marketing team delivers effective campaigns to generate leads, increase brand awareness and drive sales growth.
• Managing marketing budgets, allocating resources effectively and optimizing marketing spends to achieve maximum ROI.
• Fostering relationships with key business partners, vendors and media outlets to maximize marketing reach and impact.
• Collaborating with different teams, including product development, engineering, sales, finance, and operations to ensure a seamless alignment and the execution of marketing initiatives.
• Leading and mentoring a team of marketing professionals, providing guidance, feedback and support to drive excellence in marketing execution.
• Acting as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.

As a RECARO Automotive team member you are an intelligent, tech-savvy professional with a passion for helping drive the future of RECARO Automotive. Come be part of a defining team that will help RECARO Automotive thrive and help you realize a great, prosperous future.

Key Responsibilities:

• Develop, articulate and execute the overall marketing strategy aligned with the company's business objectives.
• Drive brand positioning, differentiation and brand equity to enhance market share and brand awareness.
• Oversee the creation of captivating marketing collaterals, including brochures, flyers, newsletters, advertisements, press releases and digital content.
• Develop and execute comprehensive product and marketing campaigns, including web, email, print advertising.
• Optimize multi-channel marketing efforts to reach target audiences effectively.
• Monitor and analyze market trends, consumer insights, data analytics and competitor activities to identify growth opportunities and maintain a competitive edge.
• Curate pricing strategies that maximize profitability while remaining competitive in the marketplace.
• Lead strategic partnerships and collaborations with external agencies, vendors and influencers to amplify brand reach and awareness.
• Stay well-informed with the industry's advancements and the emerging marketing technologies.

Key Interfaces:

• Sales
• Finance Team
• Engineering
• Purchasing
• Manufacturing & Operations
• Global & Regional Executive Teams
• Product Management

Requirements & Qualification:

• Bachelor's in business administration, marketing, project management, program management, product development, engineering, or equivalent experience.
• 10+ years of marketing experience that includes product, execution, and go to market strategy.
• Proven track record of developing, managing and executing wide-ranging marketing campaigns across B2B and B2C verticals.

• Proficiency in public relations, business development strategies, customer experience enrichment, analytics and data-led marketing.
• Proficiency in social media and digital marketing strategies, developing social media initiatives and viral content.

• Excellent leadership and team management skills, with the ability to inspire, mentor, and develop marketing professionals.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives, and external stakeholders.
• Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.
• Proficient in MS-Office software (Word, Excel, PowerPoint, Project), Project Tracking Systems (Monday.com), and ERP systems (PLEX).

Preferred Skills and Qualifications

• Familiarity with marketing automation tools, customer relationship management (CRM) systems and analytics platforms.
• Experience in scaling marketing operations, managing international marketing teams or expanding into new markets.
• Knowledge of regulatory requirements and legal considerations related to marketing activities.
• Understanding of data privacy and protection regulations and their implications for marketing practices.