Tephra Inc.
Sr Marketing Manager - Automotive
Tephra Inc., Detroit, MI
Description:
Job Description:
The Senior Marketing Manager will join the Industrial Marketing team in the Polyurethanes business (PUR), supporting ongoing automotive business strategies and driving the future automotive roadmap for North America. You will work collaboratively with internal and external cross functional teams to develop winning customer strategies and manage deep and complex engagements that will require internal and customer contributions to achieve the desired result.
Major Activities:
• Develop and execute long term automotive strategy, product plans and roadmap covering high impact topics that drive scalability across product portfolio.
• Provide perspective on forecasts for existing and new business opportunities
• Primary interface between the different Business Units and the other regions to explore and grow business and help define sound global strategies
• Localize global strategic direction for automotive strategies to North American region, including but not limited to value proposition, segmentation and targeting
• Synthesize market data from multiple sources to develop our own interpretation of future state automotive market in order anticipate trends that will result in meaningful opportunities
• Engage with the ecosystem (Tiers and OEM's) and perform initial technology assessment for ideal partners that could contribute to automotive strategy
• Validate product portfolio strategies and directions through direct customer interaction, research and analysis to drive stakeholder buy-in and collaborate with internal teams through stage-gate process
• Collaborate with Innovation to lead development of external network to fast track or validate concepts. This includes development of partnerships with Universities, technical institutions, government, startups, and equipment manufacturers
Basic Qualifications:
• Bachelor's Degree with 10 years of experience
• Master's Degree with 8 years of experience
• Must have 5+ years of automotive experience working with new or major automotive OEM's
• Must have 5+ years of direct experience in product development/management and executing products or technologies in the automotive industry
This position will be residence based in the Detroit area.
Preferred Qualifications:
• Experience working with automotive OEMs with an emphasis on future state development (advanced driving, electrification, sensors, etc)
Essential Knowledge and Skills:
• Ability to work across complex, highly matrixed organizations and an ability to work independently as well as within the team unit
• Strategic thought leadership and willingness to take measured risks and challenge the status quo
• Excellent communication and presentation skills
• Demonstrates team orientation and collaborative skills with stakeholder management
• Exposure to market research experience in the automotive industry
• Experience leading, influencing and motivating across functional teams and across product lines to bring together product plans and to take strategy and action
Candidate Must Have:
• Must have 5+ years of automotive experience working with new or major automotive OEM's
• Must have 5+ years of direct experience in product development/management and executing products or technologies in the automotive industry
• Bachelor's Degree with 10 years of experience or MS degree with 8 years
Job Description:
The Senior Marketing Manager will join the Industrial Marketing team in the Polyurethanes business (PUR), supporting ongoing automotive business strategies and driving the future automotive roadmap for North America. You will work collaboratively with internal and external cross functional teams to develop winning customer strategies and manage deep and complex engagements that will require internal and customer contributions to achieve the desired result.
Major Activities:
• Develop and execute long term automotive strategy, product plans and roadmap covering high impact topics that drive scalability across product portfolio.
• Provide perspective on forecasts for existing and new business opportunities
• Primary interface between the different Business Units and the other regions to explore and grow business and help define sound global strategies
• Localize global strategic direction for automotive strategies to North American region, including but not limited to value proposition, segmentation and targeting
• Synthesize market data from multiple sources to develop our own interpretation of future state automotive market in order anticipate trends that will result in meaningful opportunities
• Engage with the ecosystem (Tiers and OEM's) and perform initial technology assessment for ideal partners that could contribute to automotive strategy
• Validate product portfolio strategies and directions through direct customer interaction, research and analysis to drive stakeholder buy-in and collaborate with internal teams through stage-gate process
• Collaborate with Innovation to lead development of external network to fast track or validate concepts. This includes development of partnerships with Universities, technical institutions, government, startups, and equipment manufacturers
Basic Qualifications:
• Bachelor's Degree with 10 years of experience
• Master's Degree with 8 years of experience
• Must have 5+ years of automotive experience working with new or major automotive OEM's
• Must have 5+ years of direct experience in product development/management and executing products or technologies in the automotive industry
This position will be residence based in the Detroit area.
Preferred Qualifications:
• Experience working with automotive OEMs with an emphasis on future state development (advanced driving, electrification, sensors, etc)
Essential Knowledge and Skills:
• Ability to work across complex, highly matrixed organizations and an ability to work independently as well as within the team unit
• Strategic thought leadership and willingness to take measured risks and challenge the status quo
• Excellent communication and presentation skills
• Demonstrates team orientation and collaborative skills with stakeholder management
• Exposure to market research experience in the automotive industry
• Experience leading, influencing and motivating across functional teams and across product lines to bring together product plans and to take strategy and action
Candidate Must Have:
• Must have 5+ years of automotive experience working with new or major automotive OEM's
• Must have 5+ years of direct experience in product development/management and executing products or technologies in the automotive industry
• Bachelor's Degree with 10 years of experience or MS degree with 8 years