Marketing Manager

Overview

Baylor St. Luke's Medical Center is an 881-bed quaternary care academic medical center that is a joint venture between Baylor College of Medicine and CHI St. Luke's Health. Located in the Texas Medical Center the hospital is the home of the Texas Heart® Institute a cardiovascular research and education institution founded in 1962 by Denton A. Cooley MD. The hospital was the first facility in Texas and the Southwest designated a Magnet® hospital for Nursing Excellence by the American Nurses Credentialing Center receiving the award five consecutive times. Baylor St. Luke's also has three community emergency centers offering adult and pediatric care for the Greater Houston area.

This position will serve as a dynamic, passionate, and skilled Marketing Manager to join the Houston Market as part of the broader South Region team. This role will be reporting to the Market Director and will be instrumental in shaping and executing marketing strategies within the market. The Marketing Manager provides leadership and support for marketing efforts in support of clinics, facilities and services within the Houston market. The role works in coordination and under the direction and alignment with the region and system marketing & communications leadership teams respectively.

Responsibilities

Manages a broad range of marketing needs throughout the market, including marketing, growth and engagement programs for the market.

Manages the annual marketing strategies, aligned with local market priorities and goals.

Develops, implements, and monitors comprehensive marketing strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole.

Maintains detailed annual budgets reconciliation and tracking reports for marketing spends.

Tracks marketing performance metrics and makes data-driven decisions to improve and optimize strategies.

Works in association with a cross-functional market-based team of marketing & communications managers and specialists.

Utilizes data analytics and insights to personalize marketing and engagement efforts while enhancing the consumer and patient experience.

Manages the deployment of service line campaigns throughout the region and across various channels, including broadcast, digital, social media, print and direct marketing.

Supports the development of marketing collateral, advertising campaigns, and digital marketing initiatives in coordination with market and region leaders.

Develops and implements strategies to engage and support referring physicians and healthcare professionals

Develops and implements community outreach programs and initiatives to raise awareness of the healthcare system's service lines.

Provides regular reports and analysis to senior leadership and service line leaders.

Develops and manages the marketing budget for service line marketing initiatives, tracking performance and ensuring efficient allocation of resources and monitors marketing expenses.

Coordinates with other departments to ensure alignment between marketing strategies and market objectives.

Collaborates with the Region and system marketing and communication teams to ensure consistency in communications, marketing, and branding efforts.

Qualifications

Required Education & Experience:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 6 years of experience in marketing and/or communications roles, preferably within the healthcare industry.
• Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.

Required Minimum Knowledge, Skills, Abilities & Training:

• Strong understanding of healthcare, marketing and communications trends, regulations, and best practices.
• Strong strategic thinking and problem-solving abilities.
• Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
• Excellent presentation skills.
• Ability to work collaboratively with cross-functional teams and senior executives.
• Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent interpersonal skills.
• Collaborative work style.
• Ability to work in a large geographically diverse system.

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