Resiliency LLC
K-12 Resources & Solutions Sales & Branding - Marketing Director
Resiliency LLC, Pittsburg, KS
Essential Duties and Responsibilities (other duties may be assigned):
- Translating business strategy into actionable marketing strategies and brand objectives
- Facilitating the creation of marketing plans driven by long-term strategy insights and knowledge
- Hiring, developing, and managing others in the marketing organization
- Supporting and facilitating the development and execution of the annual marketing plan with knowledge of:
- Market and educator insights
- Cost and price constraints
- Establishing and maintaining mid- and long-term priorities for the Marketing department
- Developing and disseminating the our brand framework to the marketing managers for implementation
- Managing and working closely with Sales to establish and maintain strategies and objectives for all K-12 customer groups
- Managing and working closely with the Marketing team in achieving marketing tactics for the domestic and international markets
- Collaborating closely with Sales and Customer Relations to guide all markets to implement the brand and communications platform
- Developing and administering the annual marketing budget
- Establishing business cases for new products and developing business plans
- Creating marketing materials and writing copy for marketing materials
- Ensuring the implementation of marketing best practices
Qualifications/Requirements:
- Bachelor's degree in marketing or related field, or equivalent professional experience
- Minimum of 10 years' experience in marketing communications
- Minimum of five years' experience in people management
- Knowledge of education industry preferred
- Experience in brand development and management
- Knowledge of and experience in all marketing disciplines
- Demonstrable creativity and creative problem-solving skills
- Excellent writer with strong verbal communication skills
- Strong organizational and time-management skills
- Ability to harmonize long-term vision with short-term goals and objectives
- Computer skills, specifically the Microsoft Office suite
- Flexible, results-oriented, proactive, self-motivated individual with a positive attitude
- General office environment
- Ability to be physically mobile with reasonable accommodation including ability to walk, balance, kneel, crouch, reach, stand, and stoop