Marketing Coordinator I

Position Type: Full-Time Work Environment: Hybrid (3 days in-office) Location: Wackerly Branch, Midland, MI 48640, USA Job Details Are you experienced in crafting website content, email campaigns, and driving marketing initiatives? Are you passionate about boosting brand awareness? Members First Credit Union is seeking a Marketing Coordinator who thrives in a fast-paced environment, working independently while collaborating with a team. Bring your creativity to life in a welcoming environment that values teamwork and innovation. Apply today and join our vibrant culture! We strive to create an atmosphere of belonging with no judgment, just opportunity. We are interconnected, and by embracing our true authentic selves, we are stronger. We will empower you to be the best version of yourself while helping you flourish in work and life. Come join us to help create thriving communities! Position: Marketing Coordinator I Employment Status: Non-Exempt Reports to: Marketing Leader Position Overview The primary purpose of this position is to assist Members First Credit Union in delivering on its mission: To encourage a better tomorrow. To achieve this mission, the position must embody our brand promise: We believe in you. Our promise is to be trustworthy, caring, and enthusiastic to help you succeed. You will do this by living out our core values in every service contact with both internal and external members. Essential Duties Develop, implement, track, and optimize marketing initiatives, both digital and traditional, to build brand awareness for the credit union. Develop and manage website content. Build and manage email campaigns and marketing automation for member journey mapping. Provide insights to relevant team members and suggest engagement improvements. This is a hybrid position requiring three days in-office. Duties and Responsibilities The following statements describe the general nature and level of work performed by this position. This is not an exhaustive list; other responsibilities may be assigned as needed. Support content creation, including writing, designing, and editing marketing materials, forms, and video content. Create social media content to promote brand awareness. Monitor social media accounts, promote products, engage with members, and respond to inquiries. Manage lobby TV screens and on-hold phone messages with Works24. Conduct marketing research as needed. Design print and digital content using Adobe Creative Suite and/or Canva. Capture authentic imagery for marketing materials and maintain a visual content library. Manage targeted product campaigns, including planning, writing, and design. Create and update website content, including rate changes. Develop content for the M1 Blog, engaging members and communities. Assist with youth program content development. Be a visible presence in the community by participating in outreach events. Complete additional projects as assigned. Qualifications and Expectations To succeed in this role, the individual must perform each essential duty effectively. The qualifications listed represent the skills required for success. Brand and culture advocate 100% of the time. Self-starter with strong organizational skills, ownership mentality, and ability to prioritize tasks. Enthusiastically engage in community events. Team-oriented but capable of working autonomou