eCommerce Marketing Manager - Walmart & Sam's Club Online Business
Midea, Bentonville, AR, United States
Midea Group is one of the world's largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. Our Values are Aiming High, Customer First, Transformation & Innovation, Inclusion & Partnership, Dedication & Commitment.
Midea America Corp. is a subsidiary of Midea Group operating in different States in the U.S. We are expanding the team to support robust growth, a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are ranked #245 as a Fortune Global 500 company and offer one of the most comprehensive product portfolios in the industry
Position Overview:
We are seeking a skilled and experienced eCommerce Manager to oversee our Walmart business, focusing on major and small appliances, including air and floor care products. The ideal candidate will have a proven track record of managing product listings, optimizing product pages, and maximizing sales on Walmart.com. You will work closely with Walmart Connect, third-party teams, and internal stakeholders to ensure the growth and success of our product lines on the platform.
Key Responsibilities:
Product Management:
- Manage the process of uploading and maintaining product listings for major and small appliances, as well as air and floor care products on Walmart.com.
- Ensure all product details (images, descriptions, pricing, etc.) are accurate and optimized for customer engagement and conversion.
- Utilize Salsify and Syndigo to syndicate accurate and up-to-date product content.
- Continuously optimize product pages to ensure they are best-in-class and outperform competitors.
- Utilize Walmart's tools and data to improve visibility, search rankings, and conversion rates.
- Work with internal and external teams to enhance product content, A+ content, and ensure compliance with Walmart's guidelines.
- Advertising and Promotions:
- Collaborate with the Walmart Connect team to manage and optimize advertising spend on Walmart's Sponsored Ad platform.
- Develop and execute strategies to increase brand and product visibility through paid campaigns.
- Provide insights to third-party teams managing the Walmart ad account, guiding them on improving performance and ROI.
- Data Analysis and Reporting:
- Track and analyze key performance metrics, including sales, traffic, conversion rates, and ad performance.
- Generate regular reports to assess business performance and identify growth opportunities.
- Provide actionable insights and recommendations to enhance the overall eCommerce strategy on Walmart.
- Monitor and respond to customer feedback through Bazaarvoice Reviews to improve product credibility and engagement.
- Partner with cross-functional teams (marketing, sales, supply chain, etc.) to ensure product availability, timely updates, and promotional support.
- Coordinate with Walmart support teams to resolve any issues related to product listings, compliance, and performance.
Experience:
- Minimum 3-5 years of eCommerce management experience with a focus on Walmart 1P business.
- Experience managing major and small appliances, as well as air and floor care products is highly preferred. Hardlines a plus.
- In-depth understanding of Walmart's platform, including product upload processes, best practices for optimization, and compliance requirements.
- Strong knowledge of Walmart Sponsored Ads platform with the ability to manage and optimize ad spend effectively.
- Analytical mindset with the ability to interpret data, spot trends, and make data-driven decisions.
- Proficient in the Microsoft Office suite, including Excel for data analysis and PowerPoint for creating insightful presentations.
- Experience with Salsify for product content management and Syndigo for syndicating product data is a major plus.
- Familiarity with Bazaarvoice Reviews to manage customer feedback.
- Photoshop experience is a plus.
- Proficiency in Walmart Connect, Walmart Marketplace systems, and advertising tools.
- Familiarity with eCommerce analytics platforms and reporting tools.
- Experience working with third-party advertising and media teams.
- Knowledge of additional eCommerce platforms and marketplaces is a plus.
- Bachelor's degree in Business, Marketing, or a related field.
Medical, Dental, Vision, PTO and other leaves
Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.