Marketing Director

Overview

Berkshire Hathaway GUARD Insurance Companies provide Property & Casualty insurance products and services through a nationwide network of independent agents/brokers. Our companies are all rated A+ “Superior” by AM Best (the leading independent insurance rating organization) and ultimately owned by Warren Buffett’s Berkshire Hathaway group – one of the financially strongest organizations in the world! Headquartered in Wilkes-Barre, PA, we employ over 1,000 individuals (and growing) and have offices across the country. Our vision is to be the leading small business insurance provider nationwide.

Founded upon an exceptional culture and led by a collaborative and inclusive management team, our company’s success is grounded in our core values: accountability, service, integrity, empowerment, and diversity. We are always in search of talented individuals to join our team and embark on an exciting career path!

BENEFITS

We are an equal opportunity employer that strives to maintain a work environment that is welcoming and enriching for all. You’ll be surprised by all we have to offer!

o Competitive compensation

o Healthcare benefits package that begins on first day of employment

o 401K retirement plan with company match and profit sharing

o Generous paid vacation and sick time

o Hybrid work schedule (three days in the office, two days from home)

o Work/life balance schedule – no nights or weekends/closed for all major holidays

o Longevity awards (every 5 years of employment receive a generous monetary award to be used toward a vacation)

o Tuition reimbursement after six months of employment

o Numerous opportunities for continued training and career advancement

o And much more!

Responsibilities

• Work closely with Marketing leadership team on creating and executing broad B2B marketing strategy to promote our commercial insurance products and services to agents and brokers nationwide
• Help create and/or direct content (copy/design) for various marketing channels, including: web, social media, email, print, presentations, and video to enhance product and brand visibility
• Collaborate with team to develop and implement special campaigns, marketing calendar, monthly newsletter, editorials, and thought leadership for agents/brokers
• Help coordinate and support off-site events with creative ideas relative to sponsorships, presentations, company “merch”, and branding to engage agents/brokers
• Help plan a schedule of webinars for product launches and agent/broker product training
• Collaborate with key agent/broker partners on co-branding initiatives aimed at accelerating insurance products into the market
• Analyze market trends and agent/broker sentiment to identify opportunities and “wants” in order to recommend adjustments to marketing and broader GUARD strategies/activities
• Collaborate with sales/distribution, underwriting, and other departments to ensure a consistent and unified message across all channels as well as continuing education of available marketing resources

Qualifications

• A Bachelor's degree in Marketing, Communications, or a related field
• 7-10 years of prior experience in insurance marketing or a related field
• Excellent communication, writing, and design skills
• Understanding of the commercial insurance market
• Self-motivated with ability to take charge and lead a team through development and execution
• Ability to thrive in a fast-paced environment, managing multiple projects simultaneously while maintaining a keen attention to detail
• Skills: Advanced Microsoft Office, Intermediate-to-Advanced Abode InDesign/Photoshop
• Familiarity with full Abode Suite and/or video production, email marketing, and/or web design a definite plus!