Marketing & Communications Specialist 4 - Tysons, VA

Marketing & Communications Business Partner

At M.C. Dean, we transform the way complex systems are designed, delivered, and sustained-enhancing client outcomes, improving lives, and changing the world for the better. Our people are inspired by the way engineering and innovation enhance customer outcomes, improve lives, and change the world for the better. We are driven by our core values of agility, expertise, and trust. We are seeking a marketing and communications business partner to join our dynamic team based in Tysons, VA. Together we are enhancing M.C. Dean's brand visibility, enabling client growth, promoting employee engagement, and advancing organizational development.

ROLES & RESPONSIBILITIES

The business partner will lead strategic, integrated marketing communications campaign efforts for two of M.C. Dean's fastest growing divisions. The candidate will report dually to the Strategic Business Unit senior vice presidents and M.C. Dean's chief marketing officer.

Growth-generating Marketing Campaigns: Develop and implement market, geographic, and/or client-targeted marketing programs supporting new business capture and long-term positioning. Support SBU leadership to research and define market segmentation, pipeline opportunities, and growth priorities.

Sales Enablement: Develop and maintain sales and marketing tools and training to support customer growth and attract talent on behalf of your strategic business units:

• Develop print, digital, and multimedia marketing materials.
• Manage virtual and in-person client-, employee- and recruiting-focused tradeshows and events.
• Facilitate new business presentations and customer demonstrations from conception through implementation. Coach division managers on virtual demo and in-person customer event best practices.
• Support market research and analysis to identify opportunities early in the business development lifecycle.
• Develop, implement, and promote an annual awards and rankings program for the division.
• Establish, maintain, manage, and track a division conference, event, and speaking calendar. Identify and successfully place/pitch leadership for speaking and conference participation opportunities.
• Support marketing for division-focused recruiting initiatives.

Corporate Marketing, Branding & Communications: Ensure representation and alignment between division strategic priorities and corporatewide marketing, branding, and communications channels, platforms, initiatives, and events to advance customer development and employee engagement.

• Identify and coach division demonstration teams for the annual TechExpo conference and other corporate-sponsored events. Coordinate customer engagement with the operations team to maximize client participation.
• Develop new website content to promote the division as part of the overarching M.C. Dean brand story.
• Maintain a monthly editorial calendar featuring wins, project milestones, technology development milestones, and key staff acknowledgments aligned with strategy or values.
• Identify and establish partnership marketing initiatives, including maintaining a list of OEM partners and certifications.
• Serve as the brand steward for the division, providing brand management, integration, training and alignment with M.C. Dean brand resources and standards.
• Lead and support corporatewide initiatives. Support department leadership to advance M.C. Dean's marketing maturity both within the marketing communications function and with operational stakeholders. Participate in and facilitate functional cross-training initiatives to share successes and best practices across the marketing and communications function.

REQUIRED SKILLS/QUALIFICATIONS

• Bachelor's Degree in Business, Marketing, Communications, or related degree
• Minimum 7 years of experience in marketing and communications
• Demonstrated expertise working with highly technical content and have the ability to tailor that information for both lay and specialized audiences
• Previous experience working for professional services, technology, federal contracting, and/or AEC firms; EPC industry experience strongly preferred
• Demonstrated leadership for results-driven marketing campaigns and client engagement programs
• Experience managing integrated campaigns as an external or in-house consultant
• Experience managing marketing and employee events, site tours, and demonstrations
• Excellent written communications skills with mastery of AP Style guidelines
• Mastery of Microsoft Office (Word, Excel, PowerPoint) and familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Familiarity with SharePoint and website content management systems
• Experience with web analytics and media and social media distribution and tracking tools
• Highly collaborative team player willing to jump in to support others on the team
• Must be adaptable and able to work in a fast-paced environment with tight deadlines, and creatively solve problems
• Organizational skills and attention to detail
• Demonstrated analytical skills with research experience
• Ability to interface with all levels of management
• Willingness to work more than 40 hours per week
• Ability to travel to regional and national project sites and our Modular Mission Critical manufacturing facility (appox. 20%)

DESIRED EXPERIENCE

• Market research experience
• Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Master's degree

Abilities:

• Exposure to computer screens for an extended period of time.
• Sitting for extended periods of time.
• Reach by extending hands or arms in any direction.
• Have finger dexterity in order to manipulate objects with fingers rather than whole hands or arms, for example, using a keyboard.
• Listen to and understand information and ideas presented through spoken words and sentences.
• Communicate information and ideas in speaking so others will understand.
• Read and understand information and ideas presented in writing.
• Apply general rules to specific problems to produce answers that make sense.
• Identify and understand the speech of another person.