Media Buyer

Join a leading company in the fitness industry dedicated to empowering individuals through innovative training solutions.

As they expand their digital marketing efforts, they are seeking a Media Buyer to manage and optimize paid marketing initiatives across various platforms including Google Adwords, Facebook/Instagram, and Amazon.

Reporting to the Director of Performance Marketing, you will collaborate closely with the creative and brand marketing teams to drive the success of the company's business.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Paid Media Campaign Implementation: Manage the end-to-end process of paid media campaigns on platforms such as Meta, Google, and Amazon, focusing on strategy, targeting, bidding, content, and creative assets.
• Multi-Touch Attribution Analytics: Utilize multi-touch attribution models to optimize campaign performance and ensure accurate tracking of customer interactions across various touchpoints.
• A/B Testing Execution: Execute A/B testing for landing pages, and ad copy to gather statistically significant data and improve campaign effectiveness.
• Collaboration with Creative Team: Work closely with the creative team to leverage insights from campaign performance and enhance future concepts.
• Performance Analysis and Reporting: Analyze campaign performance and compile detailed reports on key performance metrics to share with internal teams.
• Ad Copywriting: Write concise and compelling ad messages for paid media campaigns.
• Project Management: Manage marketing projects efficiently, maintaining priorities, deadlines, and deliverables.
• Additional Marketing Projects: Assist with other marketing initiatives as needed.

What Success Looks Like:

• Effective Campaign Management: Successfully manage and optimize paid media campaigns, resulting in improved ROI and overall campaign performance.
• Data-Driven Decisions: Utilize A/B testing and multi-touch attribution analytics to make informed decisions that enhance campaign effectiveness.
• Collaborative Success: Work seamlessly with the creative team to produce high-impact marketing materials that resonate with the target audience.
• Comprehensive Reporting: Provide detailed and insightful performance reports that guide future marketing strategies.

Experience Required:

• Minimum 3+ years marketing experience
• Minimum 3+ years of media buying and ads trafficking, with a track record of building high-converting funnels and driving quantifiable results
• Minimum 2+ years experience managing Amazon Marketplace Ads
• Minimum 2+ years experience working in e-commerce and D2C products
• Proven experience managing large six-figure annual media budgets
• Proficiency in Facebook Ads Manager and Google Adwords
• Strong skills in Google Suite products

Extra Qualifications That Will Set You Apart:

• Experience in Snapchat, TikTok, or Pinterest ads trafficking
• Experience in app install ads and Apple Search ads
• Proficiency in Google Analytics
• Previous experience in an agency setting
• Experience with subscription products

Culture Fit:

• Team player with a "can do" attitude and no ego
• Business-first mindset, making decisions in the best interest of the company
• Open communication style, willing to share both good and bad news
• Proactive and innovative, always thinking of new ways to grow the business even beyond your role responsibilities

This role offers an exciting opportunity for a Paid Media Specialist to contribute to a dynamic and growing company in the fitness industry. If you are driven, strategic, and ready to make a significant impact, we invite you to apply.

Application Process:
To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets
• By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.