AEG
Senior Manager, Digital Marketing
AEG, Colorado Springs, CO, United States
Company Summary
Unlimited Vacation, Mental Health Days, 100% paid medical benefits for employee and so much more!
At USA Triathlon, we believe that life is better when you swim, bike and run.
USA Triathlon is the Olympic and Paralympic National Governing Body (NGB) for the sport of triathlon, all things multisport, and the largest multisport organization in the world. We spend every day thinking about growing and supporting the sport. We're building the most innovative service organization in sports, transforming lives by inspiring participation to help communities become healthier all while representing our country at the highest levels of international competition, striving to win medals with class and integrity.
Our guiding principles are service leadership, performance excellence, collaboration, and diversity and inclusion at all levels of the organization. We focus on listening and innovation to ensure we deliver best-in-class governance, provide comprehensive constituent support, and play a leadership role throughout the Olympic and Paralympic movement.
We work hard to serve the triathlon community and strive to being the best place to work in the U.S. Olympic & Paralympic movement. We've been included on Front Office Sports' "Best Employers in Sports" list twice ('20, '21), selected twice as an honorable mention in Outside Magazine's "Best Places to Work" and received the USOPC's Advancements in Diversity and Inclusion Award in 2017 and the USOPC's National Governing Bodies' Diversity & Inclusion Choice Award in 2018, 2019 and 2021.
We achieve these great heights by focusing on hiring, training and promoting talented, dedicated, passionate individuals who want to get better every day. And we reward our teammates with unlimited vacation, 100% paid medical benefits, access to the U.S. Olympic & Paralympic Training Center and more.
Come join us in Colorado Springs, the city ranked No. 3 in US News & World Report's 2023-2024 Best Place to Live survey, be a part of the thriving Olympic & Paralympic movement, and hone your professional skills as you create opportunities for triathletes to live their best lives.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, sexual orientation, gender, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
FLSA Status: Exempt
Pay Range: $60,000 - 80,000
Reports To: Sr. Director, Marketing & Communications
Updated: October 2024
Job Close Date: November 15th
Position Summary
USA Triathlon is seeking a growth-minded digital marketing leader to drive our digital experience and
lead generation efforts through multiple channels. This role is responsible for and highly influential in
the growth of USA Triathlon's brand influence and conversion strategy while also driving brand loyalty
and awareness. The ideal candidate is a storyteller who seeks to understand their audience and crafts
compelling programs to inspire action and grow engagement.
The Senior Manager of Email and Digital Marketing is responsible for building the overarching automation
strategy and user journeys for USA Triathlon. This includes the strategic planning, execution, and reporting
of email and push marketing efforts, delivering personalized and relevant communication to all constituent
groups of USA Triathlon including members, race directors, coaches, donors and more. In addition, this role
provides oversite to our website and digital marketing experience - ensuring our constituent journeys are
consistent and effective across all digital marketing channels.
Essential Job Functions
Supervisory Responsibilities
Knowledge, Skills, and Abilities
Job Questions:
Unlimited Vacation, Mental Health Days, 100% paid medical benefits for employee and so much more!
At USA Triathlon, we believe that life is better when you swim, bike and run.
USA Triathlon is the Olympic and Paralympic National Governing Body (NGB) for the sport of triathlon, all things multisport, and the largest multisport organization in the world. We spend every day thinking about growing and supporting the sport. We're building the most innovative service organization in sports, transforming lives by inspiring participation to help communities become healthier all while representing our country at the highest levels of international competition, striving to win medals with class and integrity.
Our guiding principles are service leadership, performance excellence, collaboration, and diversity and inclusion at all levels of the organization. We focus on listening and innovation to ensure we deliver best-in-class governance, provide comprehensive constituent support, and play a leadership role throughout the Olympic and Paralympic movement.
We work hard to serve the triathlon community and strive to being the best place to work in the U.S. Olympic & Paralympic movement. We've been included on Front Office Sports' "Best Employers in Sports" list twice ('20, '21), selected twice as an honorable mention in Outside Magazine's "Best Places to Work" and received the USOPC's Advancements in Diversity and Inclusion Award in 2017 and the USOPC's National Governing Bodies' Diversity & Inclusion Choice Award in 2018, 2019 and 2021.
We achieve these great heights by focusing on hiring, training and promoting talented, dedicated, passionate individuals who want to get better every day. And we reward our teammates with unlimited vacation, 100% paid medical benefits, access to the U.S. Olympic & Paralympic Training Center and more.
Come join us in Colorado Springs, the city ranked No. 3 in US News & World Report's 2023-2024 Best Place to Live survey, be a part of the thriving Olympic & Paralympic movement, and hone your professional skills as you create opportunities for triathletes to live their best lives.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, sexual orientation, gender, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
FLSA Status: Exempt
Pay Range: $60,000 - 80,000
Reports To: Sr. Director, Marketing & Communications
Updated: October 2024
Job Close Date: November 15th
Position Summary
USA Triathlon is seeking a growth-minded digital marketing leader to drive our digital experience and
lead generation efforts through multiple channels. This role is responsible for and highly influential in
the growth of USA Triathlon's brand influence and conversion strategy while also driving brand loyalty
and awareness. The ideal candidate is a storyteller who seeks to understand their audience and crafts
compelling programs to inspire action and grow engagement.
The Senior Manager of Email and Digital Marketing is responsible for building the overarching automation
strategy and user journeys for USA Triathlon. This includes the strategic planning, execution, and reporting
of email and push marketing efforts, delivering personalized and relevant communication to all constituent
groups of USA Triathlon including members, race directors, coaches, donors and more. In addition, this role
provides oversite to our website and digital marketing experience - ensuring our constituent journeys are
consistent and effective across all digital marketing channels.
Essential Job Functions
- In collaboration with leadership, develop and implement marketing strategies, including email campaigns, social media ads and website management that align with organizational priorities
- Create compelling content for social media, emails and other digital communications
- Research and implement new marketing trends and consumer behaviors
- Plan, manage and oversee digital marketing campaigns
- Measure and report on campaign performance, including key performance indicators (KPIs) and return on investment (ROIs)
- Collaborate with internal and external stakeholders to align, optimize and improve results
- Create, execute and monitor campaign budgets
- Use tools to monitor site traffic and advanced analytics tools to identify customer touchpoints
- Prepare reports on campaign performance
- Work with influencers to ensure they create brand-aligned content
- Provide oversite on key digital channels: paid media and website - providing strategic insights into SEO/SEM, constituent journey needs through all channels, and improved results for site traffic and content
Supervisory Responsibilities
- Digital Marketing Coordinator
- Social Media Coordinator
Knowledge, Skills, and Abilities
- Demonstrated analytical and problem-solving skills having leveraged data to drive decisions and turned results into actionable learnings
- Proven ability to lead with initiative and deliver results
- Ability to plan, write briefs, segment, setup campaigns, QA, A/B testing, and reporting
- Working knowledge of marketing automation, defining audience segmentation, and web analytics
- Self-motivated, proactive and positive attitude
- Flexible, enthusiastic and eager to learn/develop new skills
- Familiarity with the sport of triathlon, or endurance sports, is preferred but not required.
- Minimum of 3-7 years of expert level Marketing Automation experience in an agency or client setting
- Bachelor's degree in marketing, computer science, digital marketing, or related field required.
- Experience managing multi-layered projects across various cross-functional teams, hitting milestones, and achieving KPIs. Active, hands-on experience building consumer journeys.
- Experience leveraging data analytics to influence marketing and communications strategies
- Experience with HTML coding knowledge is preferred but not mandatory
- USA Triathlon offers a hybrid work schedule and requires this position to be on site at USAT headquarters in Colorado Springs, CO at least two days per week
- While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. The employee may be required to exert force to manipulate or move items weighing up to 30 pounds.
Job Questions:
- Are you already located in the Colorado Springs area OR would you be willing to relocate?
- Do you agree to the salary range?
- Where did you hear about this job opening?