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The Nature Conservancy

Marketing and Communications Manager, MN-ND-SD

The Nature Conservancy, Minneapolis, MN, United States


"OFFICE LOCATION Minneapolis, Minnesota, USACandidate must be based in MN and able to work in our Minneapolis office 2-3 days per week.#LI-Hybrid WHO WE ARE The Nature Conservancy's mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world's toughest challenges so that we can create a world in which people and nature thrive. We're rooted in our Mission and guided by our Values, which includes a Commitment to Diversity and Respect for People, Communities, and Cultures. Whether it's career development, flexible schedules, or a rewarding mission, there's lots of reasons to love life #insideTNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube or on Glassdoor. Our goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging, and that their unique contributions to our mission are valued. We know we'll only achieve our Mission by hiring and engaging a diverse workforce that reflects the communities in which we work. In addition to the requirements in our postings, we recognize that people come with talent and experiences outside of a job. Diversity of experience and skills combined with passion is a key to innovation and a culture of inclusion! Please apply - we'd love to hear from you. To quote myriad TNC staff members, "you'll join for our mission, and you'll stay for our people." WHAT WE CAN ACHIEVE TOGETHER The Communications Manager manages and implements marketing and communications plans that align with the strategic priorities of the Great Plains Division. They engage TNC's diverse audiences, fostering support from our members and donors, as well as supporting the efforts of our conservation, development and government relations teams in MN, ND, SD, the Great Plains Division, and beyond. The Communications Manager develops and implements comprehensive marketing and communications plans in cross-promotional media (newsletters, web, social) and earned media channels. They are a strong writer and storyteller, and help develop speeches, key messages, articles video scripts and talking points, as needed. They research, write and distribute a wide variety of communication materials including but not limited to: op-eds, news releases, annual reports, fact sheets, web articles, social media posts, newsletters, and blog posts. The Communications Manager establishes and maintains strong relationships with internal and external stakeholders. They create partnerships essential to the coordination, development and delivery of content and strategies. They work in collaboration with philanthropy, government relations and conservation teams to ensure communications support and advance project objectives and strengthen TNC's brand. Project management is also a key responsibility of this position including maintaining production schedules, aggregating and incorporating edits, feedback and photo selection. As Communications Manager, you will: Develop and execute comprehensive and connected marketing and communications plans. Work closely with TNC leadership and conservation, policy and development teams to build and implement tactics that further department and organization goals. Monitor, assess and leverage marketing and communications opportunities proactively. Work with conservation staff to identify field opportunities relevant to marketing and communications efforts. Collaborate with marketing peers to integrate divisional strategic priorities into BU communications. Develop and manage an annual content and editorial calendar that serves as the framework for MN, ND, SD communications efforts. Write and edit original content for diverse audiences across multiple platforms. Oversee brand messaging for MN, ND, SD while ensuring alignment with organization-wide stories. Build and maintain relationships with top media outlets in key markets across the s ate. Plan and implement earned media strategies to actively increase TNC's mindshare and thought leadership. Manage marketing and communications budget, evaluate results and develop recommendations for corrective strategies as needed. Identify, contract, and manage professional, freelance and/or administrative staff. Responsibility and accountability for meeting project goals and objectives. Resolve complex issues independently within program areas. Occasional travel is required for business meetings, team retreats, and/or training. Other related duties as assigned. WE'RE LOOKING FOR YOU The ideal candidate will have all or some of these qualifications. If you don't have all of them, apply anyway and tell us about your skills and experience: Multi-lingual skills appreciated. Multi-cultural or cross-cultural experience preferred. Knowledge of the MN, ND, SD markets preferred. Excellent writing, presentation, and communication skills. Experience organizing and coordinating multiple projects. Experience writing, editing and proofreading. Experience developing media relations networks. Experience in cultivating and utilizing media relations for earned media placement. Experience implementing and measuring communication and engagement plans/strategies. Experience writing for diverse audiences including some or all of the following: donors, members, lawmakers, board members, and the general public, including rural communities. Ability to take complex, science-driven information and translate into communications that resonate with varied audiences. Proven experience identifying and writing creative stories that inspire and compel audiences to engage. Strong project management skillset with proven ability to meet deadlines while balancing a multi-faceted workload. Capable of working across teams and disciplines to gain alignment. Familiarity with communication technologies and best practices. Experience utilizing social media platforms to achieve audience engagement goals. Familiarity with communication technologies and best practices. Knowledge and application of current and evolving trends in relevant discipline. Experience leading or managing projects. Demonstrated experience in developing strategic, high-quality marketing and communications products. WHAT YOU'LL BRING Bachelor's degree in related field and a minimum 7 years' related experience or equivalent combination of education and experience. Experience managing client and account relationships. Experience implementing and managing multiple complex projects. Experience negotiating agreements. WHAT WE BRING Since 1951, The Nature Conservancy has been doing work you can believe in protecting the lands and waters that all life depends on. Through grassroots action, TNC has grown to become one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff, we impact conservation throughout the world! The Nature Conservancy offers a competitive, comprehensive benefits package including: health care benefits, flexible spending accounts, 401(k) plan including employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work wellbeing benefits. Learn more about our benefits at in the Culture Tab on nature.org/careers. We're proud to offer a work-environment that is supportive of the health, wellbeing, and flexibility needs of the people we employ! This description is not designed to be a complete list of all duties and responsibilities required for this job. https://www.eeoc.gov/eeo-policy-statement