Global Product Marketing Manager
MillerKnoll, Inc., Holland, MI, United States
Why join us?
Our purpose is to design for the good of humankind. It's the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.
GENERAL PURPOSE
The Global Product Marketing Manager will lead the development and execution of integrated marketing strategies for global single-distribution channel and regional multi-distribution channel large, complex product launches, go-to-market campaigns, and lifecycle management initiatives for the two flagship MillerKnoll brands-Herman Miller and Knoll. Serves as a highly organized and detail-driven project manager who works cross-category, cross-channel and cross-functionally for the success of global product marketing initiatives
ESSENTIAL FUNCTIONS
Leads strategy development and manages execution of global single-distribution channel and regional multi-distribution channel large, complex product launches and go-to-market campaigns as part of the new product commercialization process.
Manages execution of integrated marketing campaigns and initiatives across multiple distribution channels (Contract, Retail), verticals (enterprise, healthcare, education) and marketing platforms (site, social, CRM, PR, showroom/stores, other experiential/events, etc.) globally.
Accountable for the development and ongoing management of launch budgets to both optimize for return on investment and nurture brand health.
Leads start-to-finish marketing collateral development for large, complex initiatives from product messaging and positioning to creative briefs, etc., via multi-department, multi-channel coordination.
Partners with distribution channel leads, product development, product management, and product marketing category managers to ensure maximized, powerful product launches.
Responsible for driving cross-functional strategic alignment and ensuring that channel and functional teams execute against the marketing strategy successfully, while helping identify opportunities to reduce friction and increase efficiencies between teams.
Ensures individual product and category campaigns align to overall brand strategy and corporate initiatives, uncovering connections within active work to strengthen go-to-market strategies.
Co-Leads with Herman Miller or Knoll Brand Creative teams the development of compelling storytelling to feed brand communication calendar and content drip, and the scoping of photography and editorial needs.
Fosters an understanding of the Herman Miller and Knoll worlds-our brands, our people, and our values; and applies these learnings to marketing initiatives.
Performs additional responsibilities as requested to achieve business objectives.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EXPERIENCE
Bachelor's degree in marketing or business or equivalent combination of education and experience.
5-7 years professional experience in product or brand Marketing with global experience in B2B/B2C environments.
SKILLS + ABILITIES
Highly organized with strong project and time management skills.
Thinks brand-first, balanced with keen category foresight and willingness to embrace the large, complex global and regional product launches with excellence.
Capable of managing multiple global and regional product launches across matrixed departments, leadership levels, distribution channels, and geography with influence.
Displays analytical and creative ability to translate complex development ideas and technical input into customer-facing content.
Comfortable with quickly understanding, filtering, and consolidating input for concise, effective decision making.
Thinks and plans big picture but executes with an eye for detail and excellence across all touchpoints.
Ability to travel as needed to achieve business objectives (<10% of time).
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to perform all essential functions of the position with or without accommodations.
Who We Hire?
Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We're committed to equal opportunity employment, including veterans and people with disabilities.
MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at careers_help@millerknoll.com.